Counterpoint Research has revised down its 2025 global smartphone shipment growth forecast to 1.9 per cent YoY from the previous 4.2 per cent YoY, in light of the renewed uncertainties surrounding US tariffs. However, most regions will still likely see growth, except North America and China, according to Counterpoint Research’s Market Outlook Smartphone Shipment Forecast […]
Research from Canalys (now part of Omdia) shows that smartphone shipments into Europe (excluding Russia) declined by 2 per cent in Q1 2025 to 32.4 million units, largely caused by sluggish entry-level demand. Samsung was Europe’s largest smartphone vendor in Q1 as its shipments marginally grew to 12.2 million units. A record-high volume of the […]
Africa’s smartphone market kicked off 2025 on a high note as regional shipments grew for the eighth consecutive quarter. According to Canalys (now part of Omdia), shipments climbed 6 per cent year on year in Q1 2025, reaching 19.4 million units. While other regions saw weaker demand for entry-level devices, Africa benefited from resilient offline […]
The Middle East smartphone market (excluding Turkey) started 2025 on a subdued trajectory. According to Canalys (now part of Omdia), smartphone shipments in the Middle East fell 4 per cent year-on-year to 11.7 million units in Q1 2025. After a strong rebound in 2024, the market is cooling amid softened retail demand and cautious consumption […]
According to Canalys (now part of Omdia) research, in Q1 2025, the global smartphone market recorded a slight growth of 0.2 per cent, with shipments reaching 296.9 million units. As the peak replacement cycle came to an end and vendors prioritised healthier inventory levels, global smartphone market growth slowed for the third consecutive quarter. Samsung […]
AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as competing priorities. Four years after ATT’s introduction, the industry appears to have transformed what was once viewed as a limitation into a foundation for more transparent, consent-based […]
India’s smartphone market entered 2025 on a cautious note. According to Canalys (now part of Omdia), smartphone shipments in India fell 8 per cent year on year in Q1 2025, totaling 32.4 million units, mainly due to persistent demand weakness and elevated channel inventory from late 2024. This inventory overhang disrupted product launch cycles and […]
According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, global smartphone shipments increased 1.5 per cent year-over-year (YoY) to 304.9 million units in the first quarter of 2025. The smartphone market performed in line with IDC forecasts, as manufacturers ramped up production in anticipation of the expected announcement by […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the appointment of Jerry Buhlmann as Non-Executive Chairman. Buhlmann brings more than 40 years of experience at the intersection of media, advertising and technology, and will work closely with Precise TV cofounders and co-CEOs, Christian Dankl and Nadav Shmuel, to […]
Futuresource Consulting has blended its latest round of international consumer research to reveal the buyer journeys that will shape the future of the headphone and soundbar markets. “Every consumer electronics purchase tells a story, influenced by emotion, habit and desire,” says Tom Bartlett, Insights Analyst, Futuresource Consulting. “For brands and retailers, these insights go beyond […]