Global content spend saw double digit growth in 2021, with research firm Ampere Analysis expecting it to exceed $220 billion (€195.3bn), with growth driven by SVoD platforms. Specifically, investment rose 14 per cent compared to 2020, representing an increase of over $20 billion. Apple TV+, Disney+, HBO Max, Peacock and Paramount+ invested over $8 billion […]

Analysis from Ampere focuses on changes in the country of origin of the most popular titles on the SVoD platforms. Historically, US content has tended to dominate on the global stage, while in individual countries, local content has often held the balance of power. But this is beginning to change. In 2017, 15 per cent […]

Disney surpassed a milestone this quarter, topping 100 million subscribers to its streaming services in the US for the first time in early Q4 2021, according to research firm Ampere Analysis. By the end of this quarter, the wide content portfolio and aggressive pricing offered by the Disney+, Hulu and ESPN+ bundle will further boost […]

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

Although a number of sports have benefited from the arrival of OTT players and the introduction of direct-to-consumer services, the prospect of some of the leading properties, such as the Premier League, La Liga, Serie A and the Bundesliga, adopting pure D2C strategies remains unlikely, according to Jacopo Genovese, Senior Analyst at Ampere Analysis. Addressing […]

An Ampere Analysis report shows where Netflix is likely to increase its content investment as the streaming giant’s focus of activity becomes more global than ever. Between Q4 2019 and Q3 2020, North American commissions accounted for 55 per cent of Netflix Original titles, but this share fell to 45 per cent between Q4 2020 […]

Findings from Ampere Analysis reveal a shift in the Netflix core audience, with the firm’s consumer data for Q3 2021 illustrating the rapid demographic changes in media consumption as the world emerges from lockdown. Netflix is beginning to lose its youth-skewing customer base as people of all ages are seeking on-demand entertainment. In some mature […]

A report by Ampere Analysis shows that Europe’s public service and commercial broadcasting groups have accelerated their commissioning activity as they emerge from pandemic into a rapidly shifting landscape. Many broadcasters are in a challenging position, having been damaged by the effects of Covid-19 on advertiser confidence, experiencing gradually declining audience figures and facing down […]

The UK government has reaffirmed its intention to review the ownership model and remit of Channel 4 (C4), but the proposed privatisation of the publicly-owned broadcaster would significantly impact the UK’s independent production sector, suggests Ampere Analysis’s Neil Anderson. In an Insight post, the analyst notes that the UK’s television industry’s international success is widely […]

Research from Ampere Analysis comparing content popularity ratings from different distributors and commissioners has estimated that roughly a quarter of titles released in the last five years expected to achieve long term popularity are Netflix Originals – matching Disney and WarnerMedia in producing valuable longer-term content. For this analysis, Ampere has used its proprietary Critical […]