BARB, the UK television audience measurement currency, has rolled out what it describes as a “once-in-a-generation upgrade” in its audience reporting with the introduction of SVoD and video-sharing platform measurement, as first reported last week. In a preview of the type of new data that is now available, BARB has revealed that the most-watched programmes […]

HBO Max has reached a 4.9 per cent penetration rate in Spain since launching in October, becoming the third most widely watched SVoD service in the country, according to Smartme Analytics cited by online publication Marketing Digital. HBO Max has tripled the number of subscribers that HBO España (the service it effectively replaces) had in […]

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

The Broadcasters Audience Research Board (BARB), an organisation that compiles audience measurement and television ratings in the UK, has announced that it will soon introduce viewing figures for SVoD and video-sharing platforms into its daily reporting to the TV and advertising industry. In a statement, BARB said: “From November 29th, we will complete a once-in-a-generation […]

Netflix’s Arcane leads the Whip Watch Report of streaming originals among French viewers for the week of November 15-21. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Arcane, the animated series based on the popular League of Legends video game, continues to climb the charts taking […]

GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]

The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to  post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]

YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]

BT TV has announced a revamp of its flexible TV packages, with Netflix now bundled into Entertainment, Big Entertainment and VIP plans. Following the expansion of the flexible packages, BT TV customers can still tailor their TV line-up by adding and removing content subscriptions each month, and seamlessly switch between packages. The plans also allow […]

Spanish football league La Liga has put TV rights up for auction for the next five seasons (2022-2027), ignoring regulator CNMC’s opposition on five years contracts. The rights are divided into seven packages, each one made up of several lots intended for both terrestrial and non-terrestrial television. The deadline for bids is December 13th. With […]