BT has launched Immersive Spaces for business and public sector organisations across Northern Ireland, creating a 5G-enabled, interactive simulation experience. Launched in partnership with Immersive Interactive, BT Immersive Spaces simulate real-life environments within an internal or external room, or mobile unit. The technology is being showcased in a roadshow, creating interactive immersive experiences and learning […]
The latest edition of Hub Entertainment Research’s Gaming 360 study shows that even as AI (artificial intelligence) becomes a more powerful tool in media, gamers are skeptical about using it in the creative elements of game design. Asked how they feel in general about the use of AI in creating video games, nearly half (47 […]
Zefr, a specialist in brand safety and suitability technology, has announced its AI-Powered Brand Suitability Solution is now available across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands sophisticated […]
CommScope, a specialist in network connectivity solutions, has unveiled its enterprise-class Wi-Fi 7 access point (AP)—the R770 from RUCKUS Networks. The platform will utilise the advanced capabilities of Wi-Fi 7 coupled with RUCKUS patented innovations to deliver the best possible performance in the most challenging environments of the industries we serve. This AI-driven solution, the newest member of […]
Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]
LALIGA and SportBoost organised the first conference on sport-applied artificial intelligence (AI). This event, known as MEET LALIGA, involved numerous personalities from the world of sport, including athletes and LALIGA EA SPORTS and LALIGA HYPERMOTION club executives, as well as experts in artificial intelligence from leading organisations such as Repsol, Microsoft, Telefónica and OdiseIA. The […]
Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye tracking (50 per cent), survey-based ad recall (46 per cent), tuning duration/dwell time (42 per cent), and facial coding (42 per cent). Notably, when combining all various survey measures, surveys become […]
The DPP has published its assessment of how well vendors at IBC 2023 met the current needs of their customers. The IBC 2023: Demand vs Supply report looks at four key areas in which the customer community has stated it has an interest, and assigns a score to how well the market is responding to […]
WSC Sports has entered a strategic partnership with United Media, the South East Europe (SEE) media company. United Media (UM) will utilise WSC Sports’ AI-driven platform to maximise its content production and monetisation capabilities across five of the Group’s core markets: Greece, Bulgaria, Serbia, Croatia and Slovenia. By leveraging WSC Sports’ automated content platform, UM […]
Gcore, a European provider of public cloud and edge computing, content delivery, security, and AI, has announced its collaboration with Ampere, a pioneer in the development of cloud-native processors. The collaboration brings together Gcore’s cloud infrastructure expertise with Ampere’s innovative 128-core processors based on the ARM architecture and optimized for cloud workloads. Gcore virtual machines […]