Charities can now test the effectiveness of their ad campaigns for free using AI as part of a new initiative launched today by creative data provider DAIVID to mark International Charity Day (September 5th). Non-profit organisations – or agencies working on their behalf – will receive complimentary access to DAIVID’s advanced AI-powered creative testing solution, […]
Frame rate determines the smoothness of a video as perceived. That difference between 24fps, 30fps, and 60fps can change the way the content is perceived. A greater frame rate, such as 60fps, produces smooth motion and realistic feel. This is important since steady playback will keep the viewers alert and avoid eye strain. The modern […]
Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its third annual Precise Advertiser Report: Teens & Youth (PARTY), a report analysing input from a proprietary panel of US teens aged 13-17 and their parents. A cross-generational teen panel spanning late Gen Z and early Gen Alpha (Gen Z/A), […]
Samsung Electronics has announced a new integration of Microsoft Copilot with its 2025 lineup of TVs and Smart Monitors, building on Samsung’s commitment to offering more personalised and intelligent features on screen with Samsung Vision AI. With Copilot built into the display, users can access Microsoft’s AI companion through a simple voice command or click […]
Broadcasters’ studio infrastructure is only used to make TV shows for a small proportion of the time available: one European public service broadcaster estimated its studio utilisation at less than 10 per cent. This is the reality uncovered in a report from Caretta Research which explores the accelerating shift towards software-defined workflows running on commodity […]
Telestream, a global player in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architecture that seamlessly unifies live capture, camera card ingest, and file-based workflows. Built on the proven Vantage platform, the new workflow capabilities are designed for ultimate flexibility, scalability, and efficiency, supporting on-premises, hybrid, and […]
Harmonic has announced a series of innovations to its live sports streaming solution that enhance fan engagement, protect sports content against piracy and maximise monetisation for service providers and sports broadcasters. Comprised of VOS360 Media SaaS and VOS360 Ad SaaS, Harmonic’s cloud-native streaming solution transforms sports viewing experiences through advanced features such as geo-synced low […]
RtBrick has released its State of Disaggregation report, examining the current state of networks globally and telecom operators’ efforts to address surging customer demands. The survey revealed operators are at risk of being overwhelmed by the demands of streaming bandwidth in the next five years. The industry recognises it needs to adopt next-generation disaggregated networks […]
Vidmob, The Creative Data Company, in collaboration with MMA Global, and featuring participation from Kellanova, has released findings from a study exploring how AI-powered predictive impact scoring can improve creative performance in digital advertising. The research found that predictive impact scoring can forecast 3-second view-through rates (VTR) with 83 per cent accuracy, improve performance by […]
The Cox Mobile survey, Connecting the Digital Dots: Online Habits and Safety Concerns Across Three Generations, uncovers that US teens have faced a range of online security issues over the past year. Those threats include exposure to inappropriate content, privacy violations, cybersecurity threats, online predators and cyberbullying. While more than one-quarter of teens report feeling […]