Italy: SVoD subs increase, but viewing declines
SVoD platforms in Italy saw 15.5 million unique users in December 2024, a rise of 453,000 from December 2023, according to data from the Communications Authority (AgCom). Netflix, however, experienced a 5.6 per cent decline in average unique users in 2024, down to 8.2 million. Prime Video, Disney+ and Now (Sky) all saw growth, reaching […]