$6.6bn broadband ad revenue by 2012
New multimedia platforms in the US will capture $12.6 billion in advertising revenue by 2012, according to Parks Associates’ report New Advertising Platforms and Technologies. Broadband multimedia advertising will account for more than $6.6 billion of that total. Mobile infotainment services follow closely with more than $5 billion, and non-linear TV services like video-on-demand (VoD) […]
