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OTT

Study: 2021 a year lived online

UK adults spent more time online on desktop, smartphones or tablets in 2020 than comparable European countries according to Ofcom’s annual study into the nation’s online habits. Ofcom’s Online Nation 2021 delivers a snapshot of an unprecedented year, when communication, entertainment, culture, retail, work and education moved more online. UK adults spent more than three-and-a-half hours online […]

June 9, 2021

Research: 82% US homes OTT subs

According to Parks Associates’ latest research of 10,000 US broadband households, 82 per cent of US broadband households now have at least one OTT video service subscription, up from 76 per cent in Q1 2020. Parks revealed the data in advance of its fourth annual Future of Video: OTT, Pay TV, and Digital Media virtual […]

June 4, 2021

HBO Max ad-supported tier now available

HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]

June 3, 2021

Analysis: NFL deal to boost Prime Video adoption

Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]

June 3, 2021

Pluto TV, LG expand partnership

AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With LG TV owners in Germany and the UK being the first to enjoy the Pluto TV app on LG TVs as of early this year, […]

June 3, 2021

Research: Euros to see multi-screening

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

June 3, 2021

WIND VISION ups QoE with ZAPPWARE solution on AWS

WIND VISION, the first Android TV subscription platform launched in Greece and one of the first of its kind in Europe, continues to innovate and evolve to provide the best user experience. One of the ingredients of this success is leveraging leading technology and IT services. In addition to using ZAPPWARE’s platform for video services, […]

June 3, 2021

Paul vs. Mayweather anti-piracy warning

In advance of YouTube star Logan Paul’s exhibition fight against Floyd Mayweather on June 6th, Kieron Sharp, CEO of UK intellectual property protection body FACT, has warned of the dangers fans when illegally streaming the bout, only available in the UK on Sky Box Office pay-per-view. With a large amount of audience not being able […]

June 3, 2021By Colin Mann

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Qwest TV joins Xfinity On Demand

Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]

June 3, 2021