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Survey: Younger consumers ditching Prime over streaming ads

LoopMe, a company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed that consumer perception of Amazon Prime’s value for money has dropped by nearly half (47 per cent) since Prime Video introduced ads in February 2024. While in 2024 a similar LoopMe survey found that most people (85 per cent) viewed […]

February 12, 2025

Peru, Uruguay drop on Netflix Speed Index

In January, 5 per cent of Internet Service Providers (ISPs) saw a speed increase between 0.2 and 0.4 Mbps, 87 per cent remained consistent with last month’s results, and 8 per cent experienced a decrease of 0.2 Mbps on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time […]

February 12, 2025

Italy: TIM launches Apple TV+, Apple Music deals

Telcom Italia (TIM) and Apple have announced a new partnership giving TIM Customers access to Apple Music in its new monthly plans, while TimVision customers can now also access to Apple TV+ at a 30 per cent discount for six months. “The deal with Apple has a strategic relevance for TIM, which wants to propose […]

February 10, 2025

Report: Live events the new battleground of audience engagement

Samba TV, a specialist in AI technology for media analytics, has released its State of Viewership Report for the second half of 2024, analysing 51 billion hours of linear and streaming TV consumption in the US to uncover key trends and emerging opportunities shaping the future of television and advertising. The report highlights a surge […]

February 6, 2025

Netflix raises UK prices

Netflix has raised its subscription prices in the UK, with an increase imposed on every price plan effective immediately. The move comes just days after the streaming platform rolled out similar price hikes in the US, Argentina and Portugal. In the UK, the Standard with Ads plan now costs £5.99 per month (up from £4.99). […]

February 6, 2025

Spain: Prime leads SVoD with Netflix growing fast

Prime Video leads the Spanish SVoD market with a share 72 per cent (up 4.7 per cent) with Netflix on its heels with 67.4 per cent – seeing 7.2 per cent growth in the last quarter – according to GECA citing Kantar data. Disney+ is third in the market with a share of 34 per […]

February 6, 2025From David Del Valle in Madrid

Research: 56m US households are cord-cutters

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services. Additionally, 12 per cent of US internet households are cord-nevers, who have never subscribed to any sort of traditional pay-TV. The Dashboard […]

February 5, 2025

Research: Sweden adds 1m SVoD subs in 2024

Nearly 1 million new SVoD subscribers were added in 2024, meaning Swedish households now pay for nearly eight million subscriptions, reports Mediavision. At the turn of the year, the average streaming household in the country had 2.7 paid streaming subscriptions, setting a new record and marking a 10 per cent increase compared to 2023. Growth […]

February 5, 2025

Free Starz offer on YouTube TV

Starz and YouTube have partnered to offer 30 days of access to Starz’s library of programming included with a subscription to YouTube TV and through YouTube Primetime Channels. This promotion, available for new and existing customers, is available in the US from now until April. Starz and YouTube recently extended their partnership through a multi-year […]

February 5, 2025

Starz, BET+ bundle on Prime Video US

BET+ and Starz have announced the launch of a new bundle through Prime Video in the US. Customers can access the offering on Prime Video for $15.99 per month, an approximate 30 per cent saving. Through Starz, Viewers can catch the highly anticipated March 7th premiere of Power Book III: Raising Kanan (Season 4) and […]

February 4, 2025