Facebook is going to limit how much data it makes available to advertisers buying hyper-targeted ads on the social network. It says it will stop using data from third-party data aggregators — like Experian and Acxiom — to help supplement its own data set for ad targeting. Facebook previously let advertisers target people using data […]
Overall media consumption in Australia is higher after dinner compared to breakfast time with 88 per cent of Australians consuming media after dinner compared to 75 per cent at breakfast. Findings from Roy Morgan Research investigating the media consumption preferences of Australians highlights some significant differences between which media we choose at breakfast time compared […]
A global survey of over 80,000 Internet users by GlobalWebIndex reveals that Latin American digital consumers are the most likely to be watching the FIFA World Cup, where 65 per cent of Internet users will be tuning in online and on TV. Globally, over half (55 per cent) of male Internet users watch the World Cup either online or TV; just […]
The 2017 Ireland Communicates survey was conducted by the Commission for Communications Regulation (ComReg) and its survey partner Ipsos MRBI. Over 1,500 Irish consumers and 500 SMEs were interviewed about their use and experiences of telecommunications in Ireland. The trends highlighted in the 2017 Ireland Communicates survey reflect the growing importance of telecommunications in our […]
Brand engagement with consumers has significantly evolved over time. The rapid rise of the internet and social media has facilitated companies with a growing variety of platforms to create more personalised interactions with their brand. This in turn has enabled brands to harvest loyal consumers who follow their every action and become early adopters of […]
Shares in social media giant Facebook have plummeted dramatically, wiping some $37 billion (€30bn) off its value, as it faces questions from about its privacy rules. The social network is under fire after reports emerged on how Cambridge Analytica – a a company that offers services to businesses and political parties who want to “change […]
In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million (€110m) in UK revenues this year—almost double the amount from the prior year. In 2015, Snapchat derived 95.9 per cent of its global ad revenues from the US. This year, that proportion will fall to 75.8 […]
UK Culture Secretary Matt Hancock told the DCMS Select Committee that the decision over forcing Russia Today (RT) off air will be left to regulator Ofcom. There to discuss ‘fake news’ Hancock also said Brexit could free up Britain to impose world-leading regulations on technology companies. He argued that when Britain left the EU it […]
Facebook has been prevented from making use of UK user’ WhatsApp data for purposes beyond the chat app itself. The social media giant had announced in 2016 that it intended to tap into its subsidiary’s records to give better friend suggestions and show targeted ads. However, the UK’s information commissioner said this would have breached […]
US professional football body Major League Soccer (MLS) has agreed a comprehensive three-year deal with Twitter to provide MLS fans with a broad slate of weekly programming including live matches, highlights and features. MLS will provide Twitter with a package of live, on-demand content each week allowing MLS fans nationwide to follow their favourite teams […]