Game of Thrones has seen its audience continuously grow – a rarity for television shows, as they typically lose viewership over the course of their runs. In the US, the the first episode of the final season of HBO’s fantasy-behemoth delivered 17.4 million viewers on April 15th across multiple airings and including some streaming. In […]
Heineken has launched a new digital platform that will provide real-time updates to subscribers in Brazil during live Uefa Champions League matches streamed by Facebook. The free service, branded Heineken TV, goes live on April 13th as part of the Dutch beer company’s long-term partnership with the competition. The brainchild of marketing agency Publicis, the […]
Facebook has secured a late deal to provide the Middle East with free coverage of this year’s Masters golf tournament – which starts today (April 11th). The agreement includes live coverage of all four days of the tournament in Augusta, as well as the green jacket ceremony, which crowns the winner of the competition. Sports […]
Fox Sports has agreed a partnership with Facebook that will see both platforms increase the amount of live football matches they will show from South America’s Copa Libertadores tournament. With the new agreement, Facebook and Fox Sports will exchange Copa Libertadores games and share rights, boosting the number of games from 28 to 46, all available […]
Media Prima, Malaysia’s largest integrated media group, has partnered with Grabyo to enhance its social video strategy and bolster its dominance in Malaysia’s digital content market. Ranked as Malaysia’s number one choice for mobile content ahead of Google and Facebook, Media Prima delivers content across a variety of free-to-air TV and radio channels, print publications […]
Snap has unveiled new augmented reality (AR) and camera search experiences for creators, partners, and Snapchatters. Snap’s Lens Studio is a free, publicly available desktop app for anyone to build and distribute Lenses on Snapchat. Lens Studio packages up Snap’s computer vision and graphics technology into simple templates for creators. More than 400,000 Lenses have […]
Google and Facebook’s combined share of the UK digital ad market will also continue to rise. This year, it will reach 63.3 per cent, up from 62.7 per cent last year, according to eMarketer’s latest UK digital advertising forecast. “The duopoly’s stranglehold on the UK digital advertising market is strengthening, with Brexit uncertainties being the […]
For the first time, the strength of the Google-Facebook duopoly is reducing the pool of ad money available to other online media owners, according to a WARC report. The latest WARC Global Ad Trends focuses on the duopoly and says that of the $590.4 billion spent of advertising worldwide last year, $144.6 billion (24.5 per […]
Ahead of the 2019 UK recorded music industry BRIT Awards in London, organiser BRIT Awards Ltd partnered with cloud-based video production, editing and distribution platform Grabyo to enhance its social video strategy and increase its content reach and audience engagement during the awards ceremony. Working alongside content agency Somethin’ Else, Grabyo’s cloud video platform enabled […]
MySpace, one of the first social media services, has apologised after losing all of the 50 million plus songs which had been uploaded to the platform between 2003 and 2015. “As a result of a server migration project, any photos, videos, and audio files you uploaded more than three years ago may no longer be […]