Analysis from the British Association for Screen Entertainment (BASE) and Digital Entertainment Group International (DEGI), in association with several insight providers in UK and international entertainment, reveals the scale of the success of the global screen entertainment industry in 2025. The UK entertainment industry delivered a record-breaking year in 2025 with total market value reaching £34 billion […]
X has announced a partnership with WBD ahead of the Winter Games. The collaboration fuses X’s real-time sports conversations with Eurosport (Europe) and TNT Sports’ (UK and Ireland) broadcast coverage of Milano Cortina 2026, delivering X users a front row seat to all the action from the Games. Together, X and WBD say they are […]
TikTok and BAFTA have announced an expanded year round partnership for 2026, building on the success of recent Awards seasons and recognising the growing role creators play in how audiences discover and celebrate film and television. Over the past 12 months, #Movie has generated more than 40 million posts globally, up 81 per cent year on […]
YouTube has topped Nielsen’s US TV viewing charts since 2024, as creators secure high-profile studio deals that rival – and often surpass – those of traditional producers. Streamers are signingg major video podcast deals, and the buzz on 3-minute microdramas may finally deliver where Quibi fell short. Hub Entertainment Research’s Video Redefined study confirms that, […]
Warner Bros Discovery (WBD) and TikTok have agreed a partnership that will see exclusive mobile-first video content presented to sports fans across Europe throughout the Olympic Winter Games Milano Cortina 2026 on TNT Sports and Eurosport’s localised channels. As the Home of the Olympics in Europe, WBD will partner with TikTok to enhance digital engagement […]
NBCUniversal has revealed its full roster of digital partners for the Milan Cortina 2026 Olympic Winter Games. Spanning across distribution platforms, including connected TVs, streaming TV players, MVPDs and v/MVPDs, and social media, NBCUniversal says full lineup of partners will extend its coverage of the Games and drive comprehensive, cross-platform engagement for sports fans across […]
How news organisations must adapt to a media landscape increasingly shaped by influencers, creators and social platforms is the focus of a report released by the International News Media Association (INMA). Bridging the Audience Gap: News Brands + Content Creators explores how the rapid rise of creator culture, declining trust in traditional media, and platform-driven […]
A report published by Lunio, the invalid traffic (IVT) detection & prevention platform, has revealed that $63 billion (€53.6bn) in global digital ad spend is wasted each year on bot traffic and ad fraud. Lunio’s 2026 Global Invalid Traffic Report analyses more than 2.7 billion paid ad clicks across major platforms including Google, Meta, TikTok, […]
A consultation will identify the next steps in the UK government’s plan to boost children’s wellbeing online, ensuring they have a healthy relationship with mobile phones and social media. The proposals will build on the government’s broader action to ensure every child gets the best start in life, including a revised curriculum and better skills […]
The UK’s independent online safety watchdog, Ofcom, has opened a formal investigation into X under the UK’s Online Safety Act, to determine whether it has complied with its duties to protect people in the UK from content that is illegal in the UK. Ofcom notes that there have been deeply concerning reports of the Grok […]