A survey from the World Media Group (a strategic alliance of the world’s leading media brands) into content-led marketing suggests an increase in brand activism, with advertisers using content campaigns to align themselves with social and environmental issues. The survey, which questioned key influencers across advertisers, agencies, media brands and consultancies, asked respondents to list […]
TV consumers who have discovered a new favourite show in the past year are almost twice as likely to watch it online than from a pay-TV set-top box, according to the latest Conquering Content study from Hub Entertainment Research which tracks how TV viewers discover and watch new TV shows. Highlights from the 2019 wave […]
Facebook, Apple, Amazon, Netflix and Google (FAANG) are set to account for 63 per cent of global OTT subscription revenue in 2019, a total that will largely hold steady through 2023, when these companies will represent 60 per cent of the market, according to the World Information Series–Service Provider (WIS-SP) service from Ovum. Moreover, FAANG […]
Disney+ may not be launching in UK until 2020, but it already has more interest than the newly-launched Apple TV+. A survey by ExpressVPN reveals that 25 per cent of UK consumers plan to subscribe to Disney+, they are also much more likely to be Millennials. Comparatively, just 16 per cent of UK consumers said […]
A new report by economist firm Oxera has revealed how widespread access to Internet speeds of at least 1 Gigabit per second will lead to transformative changes in the way people across Europe interact, socialise, work and stay healthy. The report, commissioned by converged video, broadband and communications company, Liberty Global, details four key areas […]
Analyst firm TDG has been actively reporting on the original content arms race amongst Netflix, Hulu, and Amazon Prime Video (the ‘Big-3’) for several years, and its research has highlighted the increased role it is playing for both customer acquisition and retention. With major services such as Apple TV+, Disney+, and HBO Max hitting the […]
Consumer research from Leichtman Research Group (LRG) finds that 75 per cent of TV households in the US subscribe to some form of live pay-TV service. The percentage of TV households that subscribe to a live pay-TV (cable, satellite, Telco, or Internet-delivered) service is down from
The November 2nd Rugby World Cup final between South Africa and England placed MultiChoice’s DStv NOW under a severe test which it apparently passed with flying colours. Niclas Ekdahl, CEO of the Connected Video division at MultiChoice, which was responsible for supplying the OTT feed, said that they were streaming the equivalent of 4TB of […]
The latest quarterly State of Streaming report from global streaming media intelligence specialist Conviva reveals that time spent streaming continues to climb – up 53 per cent year over year – as consumers embrace on demand videos (63 per cent of all streaming viewing is on demand) on their TVs, PCs and mobile devices. This […]
EE’s data team looked into how fans used their mobiles to follow the home nations during the Rugby World Cup tournament. The early morning schedules, with games kicking off at 08:15, 09:00 and 11:00 for the quarter-finals, semi-finals and finals, drove spikes in mobile data on the EE network, as fans opted to watch on […]