According to the Q3 Video Index from video cloud services provider Brightcove, sports content is steadily moving into a major role among streamers, with viewers watching on every device, in and out of the home. The report analyses hundreds of millions of recent data points from Brightcove’s media customers globally to provide insights into how […]
More than 30 per cent of French homes own a 4K TV screen and this figure is set to increase to 60 per cent in 2021, according to UHD Partners France. Holding its annual conference in Paris, UHD Partners France said that among the key reasons for 4K uptake are the growing volume of 4K […]
LiveU has published its annual State of Live report based on data gathered from its global customer base of thousands of users. The findings reflect the substantial growth in IP news and sports broadcasting with a 50 per cent increase in the number of LiveU units used to stream live events and 250 per cent […]
Two Japanese services experienced notable increases on November’s Netflix ISP Speed Index – its monthly update on which Internet Service Providers (ISPs) provide the best prime time Netflix streaming experience. Nifty jumped 0.45 Megabits per second (Mbps) to a 3.15 Mbps average. Freebit rose 0.25 Mbps to a 2.62 Mbps average. However, the United States’ […]
Customer affinity toward traditional communications and media companies is closing the gap with that for big tech and digital companies, according to a new report from professional services company Accenture. For its 2019 Global Keep Me Index: Are you a keeper? report Accenture, surveyed nearly 24,000 consumers in 18 countries on their likeliness to stay […]
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between November 30th […]
While flagship smartphones that carry a hefty price tag are often at the forefront of technology news, data from The NPD Group’s new Mobile Phone Tracking service reveals that just under 10 per cent of consumers are spending over $1,000 (€900) on their smartphones. Since these consumers will be the target audience for 5G devices, […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
Data published by Kantar shows that once again, reality and entertainment television has driven the highest level of social media engagement over the past year, closely followed by current affairs programmes. Kantar measured engagement amongst UK viewers between December 1st 2018 and November 30th 2019, using the Kantar Social TV Ratings tool. Over the 12-month […]
Advertising video on-demand (AVoD) service providers in the US are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. Armed with a massive fan base and exclusive in-house content, these huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit | […]