Ovum: OTT TV not yet rival to traditional services
Despite their ever-increasing momentum, over-the-top (OTT) TV services are not yet an adequate alternative to traditional pay-TV, according to analyst firm Ovum. However, operators should not rest easy, warns the company; besides enjoying significant brand equity, a handful of key OTT players, such as LOVEFiLM and YouTube, can also leverage the financial strength and assets […]






