An industry study examining the value of the earned TV Twitter audience for media companies and brands has found that more than 90 per cent of those who see TV show-related tweets have taken immediate action to watch, search for or share content. The study also found that TV show viewers exposed to brand tweets […]
Research from Nielsen’s 2014 Australian Connected Consumers Report shows the number of online Aussies aged over 16 engaging in Social TV (posting comments or reading others’ comments about the TV content they are viewing) is growing, with close to half (44 per cent) participating in 2013 – an increase of seven percentage points versus the […]
Over 50 per cent of US broadband households now use paid OTT video services, either subscription or transactional, according to research from Parks Associates. The firm also notes
According to data from The Diffusion Group (TDG), the balance of sources to which Late Millennials now turn for TV content is dramatically different from their older counterparts, especially when it comes to broadcast and cable versus online sources such as Netflix and Hulu Plus. “It is hardly breaking news that older consumers watch more […]
The use of high-definition services is increasing on large home screens in Finland, while more and more users carry their televisions with them on personal mobile devices. Greater numbers of Finnish people are enjoying HD image quality, particularly for watching sports. A survey commissioned by DNA indicates that consumers in Finland are making active use […]
In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed. They spend more time daily than any other country watching TV – an average of two and a half hours […]
While users of mobile video calling services such as Skype are forecast to increase to over 130 million users by 2018, question marks remain over the potential for mobile video calling to generate revenues in its own right, Juniper Research has found. Juniper’s report observed
Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from video ad management platform Vindico. The data from Vindico’s 2013 ‘The State of Interactive Video Advertising’ report shows that
Digitalsmiths, a wholly-owned subsidiary of TiVo, has published the results of its Q4 2014 Video Trends Report, which found that almost one-third (30.9 per cent) of consumers surveyed are overwhelmed by the number of channels offered to them and 88.2 per cent consistently watch the same channels. Despite the ever growing choice of pay-TV content, […]
Australian consumers spent 22 per cent more on digital video services during 2013 over the previous year, as more online retail services started to become available. The country spent $143 million on online VoD services such as Quickflix, and buying TV shows and movies through online stores through the like iTunes, up from $117 million […]