Digital omnivores – those consumers who own a trio of tablets, smartphones and laptops – continue to grow, driven by the proliferation of new platforms and increased device adoption. Deloitte’s eighth edition of the Digital Democracy Survey reveals that over one third (37 per cent) of US consumers are now digital omnivores, a 42 per […]
Findings from an online survey by Harris Poll on behalf of Comcast suggest that an overwhelming majority of Americans binge-watch television shows, and when they do, they prefer current season episodes. Over half of binge-watchers would rather
The Q4 2013 Global Video Index from premium video publishing, analytics and monetisation specialist Ooyala has revealed record growth of mobile and tablet online viewing. Increasing 719 per cent since Q4 2011, Ooyala suggests
Video analytics, delivery optimisation and big data processing specialist Conviva has released its 2014 Viewer Experience Report, detailing the state of online video streaming performance across multiple devices. The report is based on global data from
Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week […]
YuMe, a provider of digital video brand advertising solutions, has released its latest survey results showing World Cup viewing habits. Results confirm growing multiscreen viewing trends. “There is no doubt in the massive shift toward multiscreen viewership among consumers, and it is only amplified during a globally-watched sporting event such as the World Cup,” says […]
Research reveals that Londoners are actually the least likely to watch a local TV channel in the UK, with only 44 per cent likely to do so. The findings additionally revealed that those that live in the North East are the most likely to watch a local TV service, though the launch date for “Made […]
Almost 90 per cent of Americans get their news from TV broadcasts, says a study from the Associated Press Institute for Public Affairs Research (API). However, the report stresses that
Following a record-breaking month in January, requests remained strong in February for the BBC’s iplayer catch-up service, with 300 million requests for the second consecutive month. February saw overall up 15 per cent up year-on-year, with average daily requests reaching 10.7 million, and average weekly requests hitting 70 million, both of which are new records. […]
According to research from The Diffusion Group, 14 per cent of broadband households currently use an Internet set-top box such as Roku or Apple TV to access OTT video content on their television. Internet set-top box use is especially prominent among Early Millennials (age 25-34) and Late Boomers (age 45-54). As noted in TDG’s report,