Nearly a quarter (23 per cent) of TMT companies are forecasting growth of more than 20 per cent over the next three years, and almost than two-thirds (62 per cent) are forecasting growth of more than 10 per cent. In addition, an overwhelming majority of CFOs (80 per cent) are confident that their companies will […]
Kamlesh Kalwar, an industry analyst with Frost, said that the Singapore online content market, which is dominated by online gaming, was worth $13.4 million last year. “Online gaming accounts for just under 50 per cent of revenues (in the online content market in Singapore), followed by online videos and online music, in that order,” Kalwar […]
The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
Despite the rosy picture, full digital conversion is only expected in four (Finland, France, Ireland and the UK) of Western Europe’s 15 major broadcast countries. Adam Thomas, Informa’s Media Research Manager, said: "While cable will remain the region’s leading pay TV platform, the satellite subscriber base is eating into its dominance. Satellite’s much higher ARPU […]
Stephen Froehlich, Senior Analyst, Consumer Electronics, noted that in Japan, iDTVs already displace about 1.7 million satellite set-top box shipments each year, having reduced that market from 2 million unit shipments in 2003 to just 0.3 million in 2007. “While the conditions in Japan that allow this are unique, it is clear that US cable […]
The Strategy Analytics survey of 3,500 Internet users found that 22 per cent of Spanish respondents are regular users of streamed video from broadcaster websites, compared to 18 per cent in the US and only 8 per cent in Germany. This report estimates that 32 million people in the US and 34 million in Europe […]
In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]