Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]
Online entertainment service Netflix is to face nationwide competition in the OTT and physical and digital markets with the news that US telco Verizon and retail solutions specialist Coinstar are forming a joint venture designed to create a new choice for quality- and value-conscious consumers seeking a simple and affordable way to access the video […]
InMobi, the independent mobile ad network, has released its Super Bowl XLVI Mobile Consumption Survey, revealing consumer interaction with mobile during the event. Nearly 40 per cent of respondents used mobile devices in response to TV ads and 45 per cent estimated that they would spend 30 minutes or more on their mobile devices during […]
According to a report by IMS Research, shipments of residential data modems and gateways will reach 135 million in 2012, and shipments of IP-enabled consumer electronics devices will approach 2.5 billion, rising to 3.5 billion in 2015. “While the concept of a converged multi-screen ecosystem is not new, the reality is that previous attempts to […]
Sky Go be available to download from Android Market across a selection of handsets by the end of February. Sky TV customers will be able to access all five Sky Sports channels, ESPN, Sky News and 11 Sky Movies channels via the Sky Go app in line with their subscription on a selection of Android […]
A broad survey of mobile phone users conducted for Mobixell Networks by On Device Research, indicates that 74 per cent hold operators most responsible for their video stalling, buffering or taking too long to start when streaming over their mobile network. In light of the sharp increase in mobile video consumption forecast for the coming […]
Sports broadcaster ESPN, considered a pioneer in the mobile media space, now views mobile as the ‘first screen’, rather than the more commonly ascribed ‘third screen’. In a keynote address at MediaPost’s Mobile Insider Summit in Key Largo, Michael Bayle, VP and general manager of ESPN Mobile, explained that instead of determining how to shoehorn […]
Exterity, a provider of IPTV communication solutions, has announced the launch of an addition to its AvediaStream encoder family, the multi-codec e26xx and e36xx ranges, which are consummate for live streaming to mobile devices and digital signage integration. The new mid-range encoders will enable Exterity’s customers to stream video for a greater variety of uses […]
Motorola Mobility Holdings has reported net revenues of $3.4 billion in the fourth quarter of 2011, comparable to the fourth quarter of 2010. The GAAP net loss in the fourth quarter of 2011 was $80 million, compared to net earnings of $80 million, in the fourth quarter of 2010. For the full year, 2011 net […]
BT and Everything Everywhere are to extend their 4G LTE trial in Cornwall after Ofcom agreed to renew their licence until June 2012. The two companies said that the licence extension granted by Ofcom “will be beneficial to the rollout of any potential subsequent commercial service”. The companies say the trial has so far successfully […]