The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens. It also presents new findings about Australians’ claimed use of and […]
US premium television programmer Showtime Networks is launching a stand-alone Internet streaming service in early July, with Apple as its first partner. The stand-alone service will be called Showtime, a brand already embraced by consumers as the home for cutting-edge original programming, sports and movies. The launch of Showtime will coincide with the new seasons […]
MTV has published international research revealing that almost all (97 per cent) of more than 15,000 12 to 24-year-old respondents across 26 countries claimed to be affected by boredom, with two-thirds experiencing it on a weekly basis and nearly one-quarter daily, equating to more than 340 million people aged 12 to 24 being bored at […]
The BBC and mobile network operator EE tested new mobile apps at the FA Cup final on May 30th using 4G Broadcast technology to offer instant replays to fans watching inside Wembley Stadium. The service offered replays of key moments from multiple angles. Following the successful trial, a public service is planned for 2016. The […]
Thaicom, one of Asia’s leading satellite operators, alongside a joint venture between Kantana Group and Intouch Holdings has launched its first 2nd Screen platform in Thailand. The service will first be used to air Gossip Girl, licensed from the Gossip Girl TV series in the US, on the Channel 3 Television Network. “2nd Screen is […]
Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio State University demonstrates that viewers are struggling to recall brands they see or hear about on TV if using other devices simultaneously. The results of […]
The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one, up from just 2 per cent in 2011, reports Ofcom. Tablets are proving particularly popular among people aged 35-54 with nearly two thirds of this age group (64 per cent) having […]
People are spending twice as much time online compared to 10 years ago, fuelled by increasing use of tablets and smartphones, according to Ofcom research. Ofcom’s Media Use and Attitudes 2015 report shows
The evolution of digital devices and social channels has made it essential for brands to create real-time content and deliver it with impact. An MPP Global poll shows that the majority (60 per cent) of TV operators and broadcasters believe that pricing, models and multiscreen are the top strategic priorities for targeting millennials, closely […]
The average UK household now owns 7.4 connected devices, with four out of 10 households buying a tablet in the last year, according to YouGov. Smartphones are the most common Internet-enabled device, at 1.7 per household, followed by laptops (1.3) and tablets (1.2), a YouGov poll of more than 2,000 consumers found. Seven out of […]