TV sets are still the preferred viewing device for video-based content among the UK adult online population overall, but younger adults show significant deviation from this trend, according to findings from GfK’s international ViewScape study. When it comes to watching video-based content, UK adults spend two-thirds (65 per cent) of their total viewing time watching […]
They may only be little people, but kids – and particularly young kids – have a huge impact on in-home entertainment decisions. Across Europe and the US, their presence in a household means more non-linear TV, SVoD, apps and streaming sites are viewed, and more ‘baby-sitting electronics’ are owned. In this latest research, produced exclusively […]
Speaking at the annual Nielsen Consumer 360 event, the Council for Research Excellence (CRE) unveiled findings from a new platform usage study that show TV outperforming computer, smartphone and tablet in viewer ad attention and recall. The study, conducted by Hub Entertainment Research, was
Amdocs, a provider of customer experience solutions, has announced the results of a global study into the digital DNA, behaviour and expectations of today’s teenagers (aged 15-18 years old). The study reveals a fragile relationship between communications service providers (CSPs) and teens, and the role digital technology will play in the lives of a generation […]
As the subscriber base of SVoD services continues to grow (9 million subscriptions in the UK, 91 million subscriptions in the US), social video platform YouTube still enjoys the biggest share of viewers in the UK, whilst subscription service Netflix takes the top slot in the US. Across the 10 countries in the research, 46 […]
New analysis by Adobe Digital Index (ADI) puts to rest the notion that TV Everywhere viewers are an on-the-go audience. ADI has found that the majority of TVE viewing occurs in one location, indicating minimal ‘on-the-go’ behaviour. “What this means is that TVE viewers are
IBM and The All England Lawn Tennis Club (AELTC) have unveiled new technologies for The Championships 2016, marking the next phase in the AELTC’s digital transformation. New for 2016 is an Apple TV app for Wimbledon developed by IBM Interactive Experience that will enable fans to engage with Wimbledon in the comfort of their own […]
YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Verto Analytics, the audience measurement company, have released research quantifying a ‘day in the digital life’ journey of video consumers. The study showcases the breadth of touchpoints throughout the day as consumers engage with apps and video across computers, smartphones, tablets, […]
In search of higher margins and conquest sales from the PC market, Tablet vendors 2-in-1 and Pro Slate devices have garnered higher revenue and stabilised average selling prices (ASPs), according to a report from Strategy Analytics. Microsoft and Apple combined to sell over a million of their Pro Slates last quarter, and most mobile-first/smartphone vendors […]
In a global first in music television, The X Factor is to become the world’s first talent show to give hopefuls the opportunity to audition on Facebook Live. The call for auditions was launched on May 24th with returning host Dermot O’Leary recording his own Facebook Live message revealing how budding singers will be able […]