Streaming platform and device specialist Roku and US consumer tech retailer Best Buy have agreed a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]
Antonio Arcidiacono, Director of Technology & Innovation at the European Broadcasting Union (EBU) has suggested that broadcasters use both broadcast and online technologies in a sustainable and smart way to ensure that Public Service Media (PSM) organisations keep control over future distribution in their own hands. Writing in the EBU’s tech-i magazine, Arcidiacono says that […]
Digital media measurement, data and analytics software platform DoubleVerify (DV) has launched DV Campaign Automator for Google Campaign Manager 360, describing it as a first-of-its-kind solution that streamlines the entire campaign trafficking process – from campaign creation and settings adjustments, to tag management, billing and reporting – removing manual, repetitive touch points that can hinder […]
The average annual spend per US household on video services is set to fall by 8 per cent by 2027 according to research from Ampere Analysis. 2023 will become known as the year when per-household spending on subscription streaming (SVoD) services in the US could no longer compensate for the continued decline in pay-TV and […]
The British Board of Film Classification (BBFC) has signed an agreement to enable Prime Video to build on its existing Trust & Safety tools, in order to move towards the in-house production of BBFC age ratings that are in line with the BBFC’s Classification Guidelines. This marks an important next step in the BBFC’s long-standing […]
Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.The top pay-TV providers now account for about 70.2 million subscribers – […]
OTT TV episode and movie revenues for 19 Latin American countries will increase by $7 billion (€6.6bn) between 2022 and 2028 to reach $16 billion, according to the Latin America OTT TV and Video Forecasts report from analyst firm Digital TV Research. AVoD and SVoD will each add $3 billion over this period. SVoD will […]