Yahoo and Publicis Media have published a study, CTV Ad Attention & Receptiveness, aimed at answering important questions, including: Does CTV ad attention and receptiveness vary by environment, such as time of day, seasonality, streaming application, genre, and contextual relevance? How do consumers respond to different executional strategies, such as ad length/type, pod position, frequency […]
Kieran Clifton, Director, BBC Distribution & Business Development, has provided an update on the roll-out of BBC One HD in England on Freeview and YouView devices, which starts March 22nd. “In November last year, I talked about our plans to rollout HD (high definition) versions of BBC One in England – and how this would […]
Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, announced on Tuesday it has been selected by VIZIO to help manage and streamline ad revenue reporting for WatchFree+, its free, ad-supported streaming service. VIZIO, one of the largest TV brands in the U.S. with over 17 million active […]
Free Ad-supported Streaming TV (FAST) channels bring the linear television experience to free streaming, creating an opportunity for content owners, producers, and distributors to monetize existing content. Unlike paid-for streaming platforms or cable TV, there is no subscription fee, with revenue derived from ad sales. Combined with low set up costs, global reach, and enhanced […]
Disney’s ad-supported D2C tier has made a faster start than Netflix’s equivalent product, according to Jonathan Carson , Co-Founder and CEO of measurement and analytics company Antenna. In a blog post, he notes that ad-supported streaming continues to be one of the most important stories in the subscription video space as the market reacts to […]
Western European OTT TV episode and movie revenues will reach $45 billion (€42.2bn) in 2028, up from the $27 billion recorded in 2022, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The UK will account for $10 billion in 2028, with Germany at $8 billion and […]
Advertising technology company Hoppr has launched its interactive advertising technology across the media assets of Singapore multiplay operator StarHub. Hoppr’s rich media interactive advertising formats are being deployed across StarHub’s over-the- top (OTT) service for both live and video-on-demand (VoD) content. “Hoppr is delighted to be working with StarHub to help them generate new revenue […]
The Gauge, audience measurement, data and analytics firm Nielsen’s monthly visualisation of total TV and streaming consumption in the US, revealed in the February 2023 report that time spent watching TV fell 5.1 per cent from January to February, in line with the seasonality of viewing behaviour for this time of year. This monthly decline […]
SVoD service Paramount+ is to launch the ‘Basic Plan’ in Latin America, its first-ever mobile-only streaming subscription plan. Launching April 18th in Brazil and Mexico, what Paramount describes as a “competitively-priced” plan will enable subscribers to stream the service’s catalogue of entertainment on one mobile device or tablet at a time, uninterrupted and without ads. […]
Pan-European broadcaster RTL has reported full-year Group revenue up 8.8 per cent to a record level of €7.2 billion, up 1.6 per cent organically despite decreasing advertising markets in Germany and France. Paying subscribers for RTL Group’s streaming services in Germany, the Netherlands and Hungary up 44.3 per cent to 5.5 million. Market consolidation remains […]