Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcast networks such as FOX, Scripps and TEGNA. “The concept of delivery guarantees is a […]
The BBC has confirmed the return of BBC Three to TV screens as a linear channel in January 2022. In February 2016, the service became the first TV channel in the world to make the switch from linear broadcast channel to online-first destination. The BBC’s Annual Plan 2020/21, published last year, outlined research which confirmed […]
Nielsen and Roku have announced a strategic alliance that that they say will help shape the future of media and TV measurement in a streaming-first market. Roku has entered into an agreement to acquire Nielsen’s Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies. The […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
North American OTT TV episode and movie revenues will reach $94 billion (€78bn) in 2026, nearly twice as much as the $49 billion in 2020, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US – the world’s most mature market – will increase by
As expected, AT&T is to sell off a slice of DirecTV to TPG and spin off the company to a new business. Private equity firm TPG will then own 30 per cent of the new entity with AT&T holding on to the balance. The deal is expected to close in the second half of this […]
Short form video entertainment network ShortsTV has formed its first partnership with a major mobile network operator which will see it offer the ShortsTV video-on-demand service to Airtel’s 340 million subscribers in India to watch on mobiles or TVs through Airtel Xstream. ShortsTV through Airtel Xstream has launched an expansive catalogue of quality short movies […]
China’s Transsnet Music is putting a smile on the faces of African audiences by increasing access to streaming music via its Boomplay platform. The African music distribution platform has rolled out a new offer for its customers by providing them with the ability to claim and obtain free data. Boomplay launched in Nigeria in 2015, […]
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
With the first races in its seventh season just days away, Formula E and Discovery have extended their media partnership to show the all-electric racing series live across Europe. Discovery will utilise its extensive range of free-to-air, pay-tv and digital platforms to support the growth of Formula E, whose shareholders include Liberty Global and Discovery […]