SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch. The […]
Samsung’s Tizen smart TV streaming platform further extended its lead in 2020 as the number of Tizen devices in use worldwide increased by 21 per cent year-on-year to 162.3 million, according to research from Strategy Analytics’ TV Streaming Platforms service. Strong growth was also seen in Google’s Android TV (+42 per cent), Roku TV OS (+40 […]
Video technology provider Synamedia has unveiled Synamedia Go, a modular suite of data-driven SaaS services which it says provide a frictionless way for pay-TV operators and OTT/D2C streaming providers rapidly to augment and create value from their technology platforms. Based on a flexible, ‘add and go’ architecture, each service is designed to achieve a significant […]
French OTT channel distribution platform Molotov says it has passed the 100,000 subscribers mark in two African countries. Having launched December 2020 in Ivory Coast and January 2021 in Senegal, Molotov is in parallel strengthening its local partnerships with new content. Following its introduction in Senegal, the service has enriched its offering with public channels […]
Asia Pacific will have 630 million pay-TV subscribers by 2026, up from 609 million at end-2020, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. India will add 21 million. China and India together will have nearly 500 million subs. The number of TV households will grow […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Video streaming in Italy grew by 52 per cent in January 2021 compared to the same month last year, while linear TV grew by only 11 per cent in the same period. These figures come from a study by digital marketing consultancy Sensemakers that confirms last year’s positive trend in video streaming consumption, especially during […]
Content piracy remains a persistent problem for rights holders and content providers to tackle, says Tony Maroulis, Principal Analyst at Ampere Analysis. In a blog post, Maroulis notes that incidence rates of certain forms of pirate service usage, such as torrents and locker sites, have declined over the past three years. “But a combination of […]
In December 2020, over 120 million people in the US streamed YouTube to their TV screens, according to a blog post from Neal Mohan, Chief Product Officer at YouTube. Furthermore, eMarketer projects that more than 106 million US households will watch streaming content in 2021, eclipsing pay-TV. “Viewers are leaving behind traditional primetime, and we’re […]
Analyst firm Futuresource Consulting’s latest Living with Digital survey, in field in December 2020, has once again highlighted the continued upwards trajectory of digital video uptake in H2 2020, after an already impressive and partly pandemic-fuelled first half. The survey reported greater uptake across all types of video services covered. Transactional digital video continued its […]