The Global Pay TV Subscriber Forecasts report from analyst firm Digital TV Research predicts 15 million additional pay-TV subscribers between 2020 and 2026, to take the global total to 1.02 billion. Between 2020 and 2026, 92 countries will add pay-TV subscribers and 46 countries will lose subscribers. “China and India will together continue to provide […]
Research from programmatic video platform Tremor Video and ad platform Unruly reveals that 56 per cent of consumers feel optimistic about the year ahead and 60 per cent predict a return toward normality within the year. The study, 2021 Consumer Insights Report, uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, […]
With all the top streaming platforms touting exclusive content, consumers feel compelled to sign up for multiple services, or risk missing out, according to Hub Entertainment Research’s annual Best Bundle study, which tracks the most popular combinations of TV services among consumers, and how well their DIY bundles meet their viewing needs. Highlights from the […]
IBM has confirmed the expansion of its AI technology IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence dynamically to optimise OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming […]
Media ecosystem facilitator Verizon Media and connected entertainment specialist VIZIO have agreed a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to VIZIO’s Inscape viewership data from more than 18 million […]
In advance of the Derek Chisora vs Joseph Parker heavyweight boxing bout on May 1st, Kieron Sharp, CEO of UK intellectual property protection body FACT, has warned of the dangers of illegally streaming the fight, being shown live on Sky Sports Box Office at a cost of £19.95 (€23.00). “With the Chisora versus Parker fight […]
US viewers will spend more on streaming video than pay-TV for the first time in 2024, according to findings from advisory firm Strategy Analytics. According to its report, US Subscription TV Forecast, consumer spending on traditional pay-TV services fell by 8 per cent to $90.7 billion (€75.2bn) in 2020 and will decline further to $74.5 […]
The UK’s digital divide narrowed during the coronavirus pandemic, as people have gone online to escape the lockdown, according to research from comms regulator Ofcom. The proportion of homes without Internet access appears to have fallen from 11 per cent in March 2020, as the UK entered lockdown, to 6 per cent of homes – […]
Research from cyber resilience specialist Webroot has exposed the extent of scams and malware found on illegal streaming sites that were shared on social media channels during a big weekend of football across Europe. Football fans across Europe trying to watch the Carabao Cup Final or major clashes across the Premier League, La Liga, Serie […]
Video software provider Synamedia has unveiled Synamedia Gravity, describing it as an industry-first managed service that makes it easier for operators and service providers to offer their small to medium business (SMB) and residential customers a richer suite of advanced broadband and video capabilities. It comprises pre-integrated applications and advanced services for Wi-Fi, routing and […]