Advanced Television

OTT

ThinkAnalytics powers Tata Sky Binge aggregation

Indian content distribution platform Tata Sky is delivering OTT aggregation with the introduction of Tata Sky Binge. Content discovery and viewer analytics solution provider ThinkAnalytics’ Think360 cloud-based personalised content discovery and viewer engagement platform is now live on Tata Sky’s Binge Fire TV Stick service and Binge mobile app. Binge subscribers now benefit from personalised […]

July 29, 2021

Forecast: IPTV leading pay-TV service in China over next 5 years

The total pay-TV services revenue in China is set to decline at a compound annual growth rate (CAGR) of 0.5 per cent from $32.9 billion (€27.8bn) in 2020 to $32.1 billion in 2025, due to the growing preference for OTT video streaming services and falling pay-TV average revenue per user (ARPU), according to GlobalData, a […]

July 28, 2021

Study: Tiered options broaden AVoD appeal

As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered platforms – where viewers can choose between a paid, ad-free option and a less expensive (or free), ad-supported option – appeal to the largest cross-section […]

July 27, 2021

EU states face copyright rules action

Twenty-three EU countries, with the most prominent being France, Spain, Italy, risk being taken to court for delays in enacting EU copyright rules which seek to ensure a level playing field between the EU’s creative industries and online platforms, into national law. The European Commission has sent letters of formal notice, the first step of […]

July 27, 2021By Colin Mann

Study: Young Brits prefer online news

Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine in 10 younger people aged 16-24 (89 per cent) follow news stories online, compared with under two-thirds (61 per cent) who get their news from […]

July 27, 2021

Forecast: Ecommerce, online video fuel global adspend recovery

Global advertising expenditure will grow 11.2 per cent in 2021, driven by exceptional demand for performance-led ecommerce advertising and brand advertising on online video, according to Zenith’s latest Advertising Expenditure Forecasts report. Advertising expenditure will total $669 billion (€569bn) this year, $40 billion more than was spent before the pandemic in 2019. Growth in advertising […]

July 26, 2021

Analysis: UK appetite for VoD grows

As of June 2021, there are 16.7 million VoD-enabled households in Great Britain, as 57 per cent are subscribed to at least one service, while figures for those taking on new subscriptions take a fall compared to last year, according to findings from insights and consulting company Kantar. Continuing on

July 23, 2021

Study: Pandemic changing UK consumer behaviours

Digital media quality specialist Integral Ad Science has released its Pandemic Effects: Shifting Consumer Priorities report, which examines how UK consumer behaviour and spending habits will change as Covid-19 restrictions ease, providing insights for marketers on how they can best engage consumers through digital channels.  Among the findings: Online streaming surged during lockdown: When reflecting […]

July 22, 2021

Plume shares smart home insights

Personalised smart services specialist Plume has released data and insights into smart home trends resulting from increases in the number of devices, types of devices, hours used and data used across smart homes. This comes as it surpasses what it says is a major milestone: more than 1 billion unique client devices have been managed […]

July 22, 2021By Colin Mann

Astro launches OTT device

As part of the new Astro experience to offer customers more choices, real value and flexibility in a streaming world, Malaysian multiplay operator Astro has launched the new Ultra Plug & Play Box, which it says offers customers an uninterrupted experience of the best of international and local content without a satellite dish. The device […]

July 22, 2021By Colin Mann