France’s FNAC attacks Brazilian OTT market
French multimedia retailer FNAC is formally launching its FnacBox in Brazil, following a soft-launch some months ago and sales of about 1,000 units locally. To date the FnacBox is supplying OTT material without advertising, and depends on the user owning a ’connected’ TV with broadband HDMI access. According to Pierre Paparemborde, project director, Fnac’s strategy […]