As more Americans are approaching what their lives looked like before Covid, their attitudes are beginning to return to normal. However, Hub Entertainment Research’s newest wave of Predicting the Pandemic study shows there’s evidence that many changes in behaviour – including some of those most disruptive to the entertainment industry – are here to stay. […]
Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]
Streaming platform and device specialist Roku says it delivered a strong second quarter, with record revenue growth driven by exceptional performance in platform monetisation. “Audiences, content, and advertisers continue their shift to TV streaming around the globe, and Roku is a key enabler of this long-term secular trend,” wrote Anthony Wood, Founder and CEO and […]
US movie and entertainment provider Redbox has added even more ways for its 40 million customers to enjoy entertainment with the addition of Free Live TV and Free On Demand to its Redbox app on Samsung Smart TVs. Through the Redbox app, audiences can browse new release movies for purchase or rent and now enjoy […]
Transmit, the streaming media ad platform, has announced its inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices Guide. Transmit’s platform improves the overall CTV ad experience for audiences in a variety of ways. One of the most notable is minimising disruptions during live entertainment via first-of-its-kind picture-in-picture ads. Additionally, Transmit helps […]
Digital entertainment network Fandango is uniting its two popular movie and TV streaming services, Vudu and FandangoNOW, creating what it says is a bigger, better on-demand entertainment platform on Vudu. The newly-updated Vudu will replace FandangoNOW as the official movie and TV store on streaming platform Roku. Vudu uses Roku Pay, a fast and simple […]
LG Electronics USA and WarnerMedia have confirmed that the HBO Max app is now available on LG Smart TVs in the US, including its line-up of LG OLED TVs. The arrival of WarnerMedia’s direct-to-consumer streaming offering on LG Smart TVs makes it easier than ever for subscribers to access the popular streaming platform’s full portfolio of […]
Sabio, the mobile data-powered Connected TV (CTV) platform, has revealed results from a recent CTV ad campaign with a global retailer that leveraged QR codes to drive purchase decisions. The campaign saw 96 per cent of consumers start a shopping journey and transfer items into their cart after scanning the QR Code on a streaming […]
VIZIO SmartCast viewers can access the on-demand BET+ streaming service on SmartCast TVs from August 4th. BET+ offers thousands of hours of hit movies, TV shows, stage plays and more from the best Black creators. With new, exclusive originals premiering each month, BET+ offers the best of Black culture with titles like First Wives Club, […]
Wurl has partnered with Hollywire to distribute and provide monetisation services for the digital channel. Wurl has now secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus platforms in the US, Mexico and Brazil. Hollywire is a global, 24/7 celebrity news channel that […]