Magnite, the independent sell-side advertising company, and LG Ad Solutions, a specialist in connected TV (CTV) and cross-screen advertising, have announced a renewal of their partnership, spanning North America, APAC and EMEA. The deal achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow 103 per cent on the […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has struck deals with AMC Networks International UK (AMCNI UK), PBS America, GB News and QVC who will all bring their content offerings to the Freely streaming platform. The new partnerships will strengthen Freely’s content offering over Wi-Fi, bringing the […]
UK IP protection body FACT, in collaboration with police services, is intensifying efforts to disrupt and dismantle piracy operations across the country by targeting suppliers who are selling unauthorised access to premium content, including film, television and live sports. In a two-week enforcement operation, FACT and police targeted 30 suppliers of illegal streaming services. These […]
Samsung TV Plus – Samsung’s free, ad-supported streaming TV (FAST) service – has launched a selection of US content from the library of A+E Media Group for viewers across the UK and European regions. The 12 new channels feature many fan-favourite programmes from across the library of A+E Networks’ global brands, including A&E, The History […]
Teads, the media platform, has announced an expansion of its exclusive partnership with VIDAA USA, the smart TV operating system powering dozens of manufacturers worldwide including Hisense, Toshiba, Scheider, Loewe, Leica and Akai. The partnership is active in the US, Canada, and in 27 markets across Europe and APAC. Under this extended partnership, Teads maintains […]
ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Following his participation on a panel at the British Screen Forum in London on ‘Where Next For VoD’, Ewan Douglas, Head of Nations/Regions Sales at UK commercial PSB Channel 4 has shared some thoughts on the opportunities for advertisers and broadcasters in the streaming age, admitting he has never been more optimistic about the vital […]
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. According to The Trade Desk, Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing […]
Samsung is introducing new ways to stream some of the biggest games of the year via Samsung Gaming Hub and a new version of the popular trivia game The Six via the Tizen platform. Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen projector can instantly […]