Live Sports are the last bastion of pay-TV, and are held in high regard by operators and broadcasters. They are the last service tethering customers to their cable and satellite packages, but these operators know that it is a question of when not if, for when the sports leagues pull the trigger and pursue a […]
Extreme E, the all-electric off-road racing series, has confirmed Sky Deutschland will broadcast the championship’s X Prixs, highlights and magazine shows in Germany, Austria and Switzerland in both German and English. Ali Russell, Chief Marketing Officer at Extreme E, said: “Germany is a key market for us and I’m delighted Sky Germany has joined our […]
Vevo, the music video network, has launched Vevo Pop, an ad-supported linear channel featuring pop-genre music videos, on Samsung TV Plus in the UK. The partnership builds on Vevo’s momentum and expansion into the UK market, bringing music videos back into the home to connect fans with their favourite artists. “In the US, we partnered […]
Video advertising platform SpotX has formed a new strategic partnership with multi-channel streaming platform Redbox to serve as a strategic supply-side platform (SSP) to power the video monetisation of Redbox’s free live TV and AVoD content. “As a company that’s focused on creating the very best ad-supported streaming destination to entertain millions of Redbox customers, […]
With the first races in its seventh season just days away, Formula E and Discovery have extended their media partnership to show the all-electric racing series live across Europe. Discovery will utilise its extensive range of free-to-air, pay-tv and digital platforms to support the growth of Formula E, whose shareholders include Liberty Global and Discovery […]
Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’. This covers Comscore’s process of determining the effectiveness of Connected TV (CTV), over-the-top (OTT) and other video advertisements by correlating exposure to presented advertisements with […]
On February 25th, fans around the world can take part in a global live premiere event to celebrate the release of Billie Eilish: The World’s A Little Blurry, a new Apple Original Film from director R.J. Cutler. The event will include an exclusive stripped-down performance by Eilish, special video packages from the film, an interview […]
A+E Network and WWE Studios are giving fans an exclusive look behind the curtain via a new programming partnership. With unprecedented access to WWE’s archive, the ten-week programming block features eight original two-hour documentaries under the award-winning Biography banner showcasing the stories behind some of the most memorable WWE Superstars of all time including ‘Stone […]
Telecom Italia has reached an agreement with DAZN to provide backing in its bid to obtain the TV rights to Italian Serie A football for the 2021-2024 seasons. The deal, subject to conditions, would see Telecom Italia providing distribution and technological support to the streaming platform, in addition to around €1 billion in financing, according […]
Disney’s SVoD platform, Disney+, has rolled out its new Star brand in Europe, Australia, New Zealand, Canada and Singapore. Fully integrated into Disney+ in these markets, Star has its own dedicated brand page featuring a collection of general entertainment movies, television, documentaries and more, along with Star-branded exclusive originals and local productions being created for […]