Digital media measurement, data and analytics software platform DoubleVerify (DV) has received Media Rating Council (MRC) accreditation for its DV Authentic Attention metrics, DV’s attention-based analytics and performance solution. “Earning MRC accreditation for DV Authentic Attention, in an environment where ad dollars are increasingly scrutinised for accountability, advances our commitment to develop independent media quality […]

Astro, the Malaysian satellite television and IPTV provider, has announced the addition of the iQIYI, TVBAnywhere+, beIN Sports Connect and BBC Player apps on the Ulti Box so customers can stream more global sporting events and Asian entertainment including Korean, Chinese and Hong Kong dramas and movies, British programmes, local favourites and anime on their […]

Kevin Lygo, Director of Television at UK commercial broadcaster ITV, has declared that its recently-launched AVoD service ITVX is part of the future of the way television will be consumed. Speaking to members of the UK’s Broadcasting Press Guild, Lygo said that for ITV, 2022 had been a “huge” year. “We’d deem it a big […]

AppsFlyer, the SaaS mobile marketing analytics and attribution platform, has released its Top 5 Data Trends of 2022. Total app installs grew 10 per cent in 2022 despite post-covid digital cooldown, privacy changes, and economic downturn – despite headwinds from Apple’s privacy changes, iOS installs grew 16 per cent after last year’s ATT low. Other […]

Pixalate, the fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, has released the Q3 2022 Sideloaded CTV Apps Report. Sideloaded apps are apps that are downloaded and installed on a device but not from the device’s official app store. Pixalate’s study of programmatic advertising on sideloaded apps reveals that […]

Research from UK intellectual property protection organisation FACT has revealed that TV and film entertainment sits at the heart of many Brits’ Christmases, with 54 per cent relying on it to keep the family entertained. While this comes as no surprise, the research also shows that almost a quarter (23 per cent) of consumers will […]

Mobile marketing analytics platform, Adjust, and app intelligence provider, Apptopia, have released data on streaming app installs, sessions and session lengths pertaining to FIFA World Cup. Key insights include: Streaming app installs spiked globally during opening day. The start of the FIFA World Cup took place on November 20th and it was one of the […]

Korean telco SK Telecom (SKT) has signed a memorandum of understanding (MOU) with Asia’s leading communications technology group, Singtel, jointly to grow the metaverse business in countries where the group operates in, starting with Singapore. One of four strategic partners globally and the only telco in APAC, Singtel will share its 5G and other technology expertise […]

Fans of true crime and genre classics can now watch their favourite content in the enhanced CBS Catch Up Channels UK app. With CBS Catch Up Channels UK, viewers can indulge in all their favourite genres, with LEGEND bringing all the classics from action to thriller, and suspense to Sci-Fi, including Knight Rider and Walker, […]

Dotscreen, the multiscreen video applications & UI specialist, has launched of two upgrades to its European multiscreen UI clients. Firstly, the MYTF1 Max App developed by Dotscreen has launched on Samsung and LG Smart TVs in the French Market. Users can subscribe from the smart TV app store to access TF1 group’s live TV channels, […]