GroupM, WPP’s media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement. The initiative follows a joint study with TV ad measurement company iSpot that quantifies inflated CTV ad delivery counts and reveals that, on average, 8-10 per cent of streaming impressions play […]
Pearl TV, the coalition of US broadcasters transitioning to NEXTGEN TV, has revealed new field test data with Auton performed at the ‘Motown 3.0 Open Test Track’ in Detroit, Mich., that demonstrated how robust the transport layer and software applications of the ATSC 3.0 NEXTGEN TV standard are in non-real time data delivery of streaming […]
Alchemedia SG has demonstrated that their Broadcast Services Core, integrated with other IP services, seamlessly transported IP data to a moving automobile traveling between four adjacent Michigan broadcast transmitters. The transported data was configured to include both media files and an HD video stream. ATSC 3.0 consultant Merrill Weiss provided engineering consulting to ensure that […]
BT has unveiled a new Charter for its 1.2 million UK business and public sector customers, providing a blueprint for the telco to accelerate a range of initiatives aimed at boosting the growth of UKplc. The Charter consists of a new set of commitments from BT to provide its Enterprise customers with a springboard for […]
At a time when the need for mutual understanding in Europe has never been so great, EBU-led digital news service ‘A European Perspective’ is stepping up its efforts to offer citizens multilingual coverage of major stories by drawing on content produced by 12 public service newsrooms. Following its highly-successful launch in 2022, the content offer […]
iWedia, a provider of software components and solutions for TV devices for major service operators and consumer electronics manufacturers, announced the launch of its ATSC 3.0 broadcast and broadband software stack, designed to give network operators more flexibility, greater reliability and more efficient operation. Eager to contribute further to the standard and the industry, iWedia […]
A new system to integrate online and broadcast audiovisual services promises to provide a coherent, consistent, and convenient user experience across different screens. While users are familiar with traditional electronic programme guides on various television platforms, there has been no standard system to enable users to access service information on any screen. With viewers and […]
To simplify and increase the efficiency of streaming video delivery, Disney Streaming and Lumen Technologies are leading an effort to produce standardised CDN configuration metadata and application programming interfaces (APIs) for the streaming video industry. The multi-year effort is made possible by both companies’ participation in the Streaming Video Alliance (SVA), a consortium of 100+ […]
Harmonic has added support for HDR10+ technology to its VOS 360 cloud streaming platform and XOS software-based advanced media processing solution. “Harmonic has always fostered innovations that fuel exceptional-quality viewing experiences,” said Shahar Bar, senior vice president, video products and corporate development, at Harmonic. “Adding support for HDR10+ technology to our cloud streaming and software-based […]
Pearl TV, the coalition of US broadcast companies transitioning to broadcast technology standard NEXTGEN TV, otherwise known as ATSC 3.0, and fabless semiconductor company MediaTek have launched ‘FastTrack to NEXTGEN TV’, a programme that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices […]