Warner Brothers is the first advertiser to launch a video-on-demand campaign on ITV’s catch-up player that uses a new interactive VOD format. The broadcaster has launched an ad format called Video Player-Ad API Definition (VPAID), developed by the IAB. The format has been designed to keep viewers within the ITV Player when they interact with […]
TV viewing figures reveal that people in the UK watched an average of 27 hours, 34 minutes of live, linear TV each a week during July to September 2010 (3 hours, 56 minutes a day), with growth across every age group. This represents an increase of 1 hour, 50 minutes on the same period last […]
Humax will soon launch its UK TV Portal featuring BBC iPlayer, Sky Player, YouTube, and Flickr. The Portal will be available on the HD range with and without a PVR. The Portal runs on the ANT Galio Platform which Humax also uses for a similar service in Germany.
CASBAA has announced re-branding for the Association with the roll out of a refreshed logo, a re-fashioned tagline and a new mission statement. “With our new look, tagline and mission statement, supported by dynamic animation and flexible web tools, we have re-defined the Association’s identity and direction for the second decade of the 21st century,” […]
The first images of Virgin Media’s new TiVo service have been released, showcasing a simple user interface for users to find their favourite programmes TiVo, the US DVR pioneer, is set to “revolutionise the way customers watch on-demand and pay-TV programmes,” promised Virgin Media when it first announced plans to offer the service. The new […]
Sales and rentals of DVDs and Blu-ray discs fell by 7 per cent to $10.9 billion in the first nine months of this year compared with last year, according to the industry body The Digital Entertainment Group; and the British Video Association says DVD sales fell 5.6 per cent last year. The fall was most […]
The BBC is to introduce a new audience measurement system across all platforms including BBC iPlayer and HD for seven days after transmission. Live Plus 7, will run alongside the traditional measurement of ‘overnight’ linear audience figures. The BBC will begin revealing figures based on the Live Plus 7 measurements next year. “We know viewing […]
An annual study of consumer video consumption habits and platforms conducted by Frank N. Magid Associates has revealed that despite the increased use of alternative video viewing platforms (like VOD set-top boxes, instant streaming, and mobile apps), the vast majority of consumers intend to continue to maintain their traditional subscriptions with cable, satellite, and telco […]
VOD service SeeSaw has launched Ad Selector in the UK, which enables users to choose the ad they watch before streaming a programme. In what the online TV service from Arqiva is claiming as “a landmark first for the UK,” consumers will have the opportunity to choose from three separate ads by an individual brand […]
Chellomedia’s Digital Media Centre (DMC) in Amsterdam is marking its 10th anniversary of operations by revealing that it is to be renamed Chello DMC, reflecting the greater role it is set to play within Chellomedia. Built and launched 10 years ago to encode and distribute content digitally across Europe, the DMC has been at the […]