Integral Ad Science (IAS), the media measurement and optimisation platform, has announced an expansion of its measurement capabilities on YouTube. IAS will now offer its brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. IAS will now provide additional, valuable […]

Sky, in partnership with Cardiff Council’s Youth Services, has opened a new digital Hub in Cardiff, the first one in Wales. The Hub provides access to digital devices, free Sky WiFi connection and regular digital skills workshops, run by volunteers. The project included the refurbishment of Eastmoors Youth Centre community space in Splott which sees […]

DISH Media has announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on Sling TV in the US. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer’s specific location), are now available on Sling. […]

Getty Images, the visual content creator and marketplace, in partnership with BBC Studios, the commercial subsidiary of the BBC, has announced the launch of a new platform giving its customers access to BBC archive video and a new search, purchase and download experience. Designed to intuitively enable end-users to select and order content, the platform, […]

Gracenote, the entertainment metadata provider, has announced a new automotive data platform developed to grant automakers easy access to the company’s entertainment datasets to power differentiated in-car media experiences. Gracenote Nexus AutoSM works with Android Automotive OS (AAOS) and other popular auto operating systems enabling car brands to simplify integration with their infotainment offerings, reduce […]

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]

Memnon, the content preservation and migration services provider, and broadcast and audiovisual solutions specialist Telefónica Servicios Audiovisuales (TSA) have announced a partnership that will preserve more than 200,000 hours of content from Spanish public television archives. TSA, a Telefónica Group company, is responsible for the project management, infrastructure supply and coordination of the audiovisual archive […]

At an immersive industry Upfronts on November 30th, Sky Media, the advertising arm of Sky, revealed a number of advertising initiatives and innovations to a senior agency audience. Hosted at the ‘Frameless’ interactive gallery in Marble Arch, Sky Media Managing Director Brett Aumuller and his team shared their advertising vision and plans for 2024. Amongst […]

Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast. All three contracts start in January 2025 and will run for three years. Barb has reappointed MetaBroadcast to its metadata contract to operate the combined content ID and genre […]

ThinkAnalytics, a TV content discovery, viewer data insights and targeted advertising company, has announced tthat it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Advertising Intelligence and Measurement. Achieving the AWS Advertising and Marketing Technology Competency recognises ThinkAnalytics for its expertise in providing customers with both professional […]