Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]
Médiamétrie, the French audience measurement and digital media usage specialist, has has announced its audience measurement service will now integrate TV consumption data on smartphones, tablets and laptops. This marks the first step in an evolving process that takes into account the viewing of preview content ahead of its linear broadcast, and later in the […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced a strategic partnership with Snap, creator of social media app Snapchat. To help brands further understand the value of advertising on Snapchat, the company has tapped Samba TV to provide outcome measurement to Snap advertisers in the entertainment vertical. Samba […]
TV listings website On TV Tonight, widely used in the US, Canada and Australia, has announced the launch of the newly rebranded MyTelly.co.uk in the UK. MyTelly.co.uk is an all-in-one UK TV Guide, helping viewers find out where to watch TV and movies legally. MyTelly.co.uk provides an easy to access one-stop site to search for any […]
TAG Video Systems, a specialist in software-based IP end-to-end monitoring, deep probing, and real-time visualisation solutions, has announced its partnership with AD Digital, a technology solutions provider serving customers throughout Latin America and the US. This partnership supports TAG’s global initiative to bring the advanced technology of its Realtime Media Performance platform, supported b local […]
EDO, the TV outcomes company, and FuboTV, the sports-first live TV streaming platform, have partnered to measure consumer behaviour across Fubo’s sports, news and entertainment content. EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns. In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to […]
Aurora Media Worldwide is headed courtside for its latest venture, as broadcast production partner to the Hexagon Cup, the new padel tournament, taking place in Madrid in February 2024. The agency – specialising in the development and production of content across sport – will provide live action, highlights programming and behind-the-scenes content across multiple platforms, […]
Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]
Ateme, a specialist in video compression, delivery and streaming solutions, has announced that Chinese TV station Hubei TV has chosen Ateme’s TITAN encoding and transcoding solutions for its Master Control Room (MCR) resource pool project. Hubei TV faces the daily challenge of managing a variety of signals from numerous studios. Ateme’s solution for the MCR […]
DoubleVerif, the software platform for digital media measurement, data and analytics, has announced the expansion of its YouTube brand safety and suitability measurement capabilities to include YouTube Shorts. “Today’s announcement underscores our ongoing commitment to safeguarding brand equity and reputation across all media channels,” said Mark Zagorski, CEO, DoubleVerify. “Our innovative offering on YouTube Shorts […]