ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]

Comscore, a specialist in planning, transacting, and evaluating media across platforms, has unveiled an update to its Comscore Campaign Ratings (CCR) in the US. This enhancement now extends deduplicated audience measurement to the local market level, which can be applied to all programmatic environments and platforms. CCR will integrate national and local linear TV, digital, […]

Digital content studio and media network, Little Dot Studios (an All3Media company), has been awarded the YouTube channel management contract for Ancestry Studios, the entertainment arm of the specialist in family history, Ancestry. Starting with immediate effect, the partnership will see Little Dot Studios run the official Youtube channel of Ancestry, including channel management and […]

Live streaming specialist StreamAMG will deliver key events in the World Curling calendar through a new direct-to-consumer video service from the sport’s world governing body. In addition to live content, the availability of on-demand highlights and interviews will cater to global fans, playing a vital role in capitalising on the sport’s recent growth. The Curling Channel […]

Sopra Steria, the digital transformation provider, and media expert TRP Research have partnered to help broadcasters, commissioners, programme-makers and advertisers, to better understand the way television and VoD services are consumed across different devices and platforms by UK audiences. Bringing together Sopra Steria’s data analytics and user design capabilities, and TRP’s knowledge of the media […]

Barb, the industry’s standard for understanding what people watch, has awarded the CFlight Landscape Study to insights consultancy BVA BDRC. Barb says the study will enable it to accurately estimate the size and profile of audiences to TV platforms in the UK and understand the household dynamics of VoD consumption. Barb assumed governance responsibility in […]

S4C digital content studio and media network, Little Dot Studios, has announced a partnership to bolster the public service media provider’s YouTube offering. The move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government’s Department of Culture, Media, and Sport […]

Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, into Nielsen ONE Ads to measure audiences in markets including Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK. This […]

Futuresource Consulting, the market research consulting company, has become the newest hybrid member of the British Association for Screen Entertainment (BASE) & DEGI: The Digital Entertainment Group International. Futuresource join as a hybrid member with an exclusive workshop crafted around findings from their syndicated surveys, including Living with Digital, Kids Tech and Audio Tech Lifestyles. […]

Enensys Technologies, a provider of media delivery solutions, has announced its participation in the modernisation of DTT in France, with the adoption of its OneBeam solution for France Télévisions’ Ultra HD broadcasting project on French territory. The UHD broadcasts of France 2 and France 3 channels offer a high-quality visual and audio experience to millions […]