ITV is preparing to overhaul its website next year to introduce more social media features and a greater emphasis on its most popular TV shows with a “fewer, bigger, better” strategy. “Project Penguin” will see ITV.com’s content management system restructured and new discussion and content-sharing features introduced, MediaGuardian.co.uk can reveal. This follows the rebranding of […]
TiVo is offering advertisers a new way to reach TiVo subscribers, who are prone to fast-forwarding through standard 30-second spots as they consume time-shifted programming. "Pause Menu," allows clickable, promotional graphics to be placed on the TV screen when a TiVo user pauses a live or time-shifted programme. The first advertisers to use Pause Menu […]
ITV is changing the name of its on demand player to ITV Player. The move is part of the broadcaster's aim to create a recognisable brand as their content becomes available on other platforms and coincides with a recent deal with BT to show ITV content on their video-on-demand (VOD) service BT Vision. The re-brand, […]
Cyfrowy Polsat, Poland's largest digital satellite pay television platform has launched mobile phone services, based on its own telecommunications infrastructure using network solutions from Nokia Siemens Networks. Under a five-year contract, Nokia Siemens Networks has supplied a complete MVNO platform, comprising packet core equipment, applications and network management tools as well as a broad range […]
From David Del Valle in Madrid Spain’s state-owned channel TVE and the telco carrier Abertis Telecom have signed an agreement to extend the channel’s DTT coverage to 100 per cent of the Spanish population of which 1.5 per cent will be made available via satellite. Under this agreement, Abertis will re-use TVE’s satellite signals already […]
Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard. By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence’s interactive television […]
Phorm, the behavioural advertising platform, is under pressure as its four board members Stephen Meyer, Virasb Vahidi, David Dorman and Christopher Lawrence have quit "with immediate effect". Phorm said the four "take this action as a result of differences with CEO Kent Ertugrul as to the management and future direction of the company". To replace […]
A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed about overlay advertising currently being trialled on ITV Local, just 9 per cent claimed it detracted from their overall viewing experience – lower than with […]
France's broadcasting watchdog, the Conseil supérieur de l’audiovisuel (CSA), has revealed the opening dates for 77 new transmitters which will be used for digital terrestrial television (DTT) broadcasts. The sites will come into service between November 30th and 19th December 2008. According to the CSA, the pace of DTT deployment of has stepped up a […]
A report by the Advertising Standards Authority – the UK advertising regulator – has found that companies are sticking to digital marketing rules. However, 70 per cent of complaints to the Advertising Standards Authority about online ad practices are not covered by the current regulatory regime. The ASA’s compliance report, the first into internet advertising, […]