Social is the definitive source for video and serves as the primary portal to the web for younger audiences, according to the State of Social Video study from video creation platform specialist VidMob. The study reveals where and why Gen Z and Millennials consume video content, engage with video ads and form perceptions about brands. […]
The social media attention span is seeing millennials drift away from live sports viewing but coverage innovation and data will bring them back, that’s the message of Hype Sports Innovation which through its SPIN programme in mentoring and backing hundreds of start-ups. Speaking at the launch of a new partnership with Maccabi Haifa FC, Dr […]
Digital marketing technology company Amobee has emerged as the winner in the court-supervised auction to acquire certain assets from advanced TV and video advertising software provider Videology for a purchase price of approximately $101 million (€86.3m). The purchase price is subject to adjustments for accounts receivable at closing, estimated to be approximately $20.9 million. The […]
Addressable TV is set to shake up the TV advertising industry significantly over the next few years as commercial TV channels gain the ability to target advertising at finely segmented audiences. Extensive demographic data from Roy Morgan Research covering the attitudes Australians have towards advertising shows that contemporary Australians are largely sceptical of advertising, with […]
Streaming platform and device specialist Roku has introduced Audience Marketplace, which it suggests gives advertising buyers and sellers a new way to target audiences more effectively on the Roku platform in the US. By leveraging Roku’s first-party data and proprietary ad technology, publishers can use Audience Marketplace to sell targeted audiences on the Roku platform […]
Tremor Video DSP, a programmatic video platform, and Cuebiq, a location intelligence and measurement company, have announced a partnership to deliver a geo-behavioural targeting solution on OTT devices. As part of a preferred partnership, MullenLowe Mediahub will be the first agency to execute this innovative audience hyper-targeting for its clients. “Our partnership with Tremor Video […]
CBS and Nielsen are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television in the US, helping to actualise and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in […]
In recent years, TV networks have started to position ad inventory more like digital: highly targeted and performance accountable. But advanced targeting inventory likely “accounts for 3 per cent or less of all national TV ad volume, most of which is transacted on the basis of age/gender audience segments”, said Gerard Broussard, author of an […]
According to the State of Digital report from GroupM, the media investment group of WPP, offering intelligence on consumer media consumption and advertising investment trends worldwide, time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018. GroupM tabulated consumers’ time spent with each media format, globally, […]
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have revealed a multi-year, co-development partnership focused on new platforms for automated buying, advanced formats and cross-platform measurement and currency. This combination will join NBCUniversal’s Audience […]