Online video and paid search are driving the growth in global adspend, as advertisers focus on personalised and targeted communications, according to RoI firm Zenith’s Advertising Expenditure Forecasts. With advertisers now able to use these channels to target with pinpoint accuracy and serve personalised messages, they are increasing both the efficiency and effectiveness of campaigns. […]
Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per cent of Smart TVs, will bring advanced DAI to its Smart TV platform for the first time. A+E Networks is joining CBS, as revealed in […]
Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn) programmatically next year, up from $70 billion this year, which represents 62 per cent of digital media expenditure. Zenith predicts that in 2020 advertisers will […]
Digital media measurement software and analytics specialist DoubleVerify (DV) has identified a new bot network specifically targeting Connected TV (CTV) devices. DV uncovered the botnet after the company saw a 40 per cent spike in traffic from CTV devices, marking the first direct, scaled botnet attack that DV has flagged in the CTV environment. The […]
Tremor Video DSP, the programmatic video platform, has announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, the TV data company with the industry’s largest TV viewership footprint. The partnership also includes the first TV retargeting solution utilising deterministic TV viewership data to launch in Canada. “Tremor Video DSP retains […]
Edgeware has revealed that Com Hem, Sweden’s largest cable TV operator, has selected its Ad Enabler origin software. The solution will be used to prepare the TV/video content for Internet delivery with support for personalised advertising experiences on 20 of Com Hem’s IP-delivered TV channels. “We’re deploying this new ad insertion system so that we […]
GroupM, WPP’s media investment group, has released its second annual State of Video report offering intelligence on consumer video consumption, advertising platforms and demand. The report is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on key trends concerning advertisers: declining linear TV viewing, new addressable television […]
The majority of budgets geared towards brand awareness continue to prioritise linear television over online video, all the more as multi-screen access and OTT distribution help traditional broadcasters reach new audiences, according to a report, Global Advertising Forecast – 2010-2023, from advisory firm Strategy Analytics. As evidence for these forecasts, the research noted that major […]
Video advertising and monetisation platform SpotX has inked a deal with Syncbak, a company that created the technology that powers live OTT, to increase revenue for local broadcasters. As a result of the partnership, SpotX is now connected with Syncbak’s proprietary dynamic ad insertion (DAI) solution, AdSync, and content owners and creators using Syncbak’s platforms, […]
Programmatic advertising platform Simpli.fi has unveiled what it says is a significant enhancement of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioural targeting, and granular demographic targeting for OTT and Connected TV (CTV) inventory. In addition to launching three methods of audience targeting on OTT/CTV inventory, Simpli.fi’s solution now also delivers the ability […]