Digital advertising technology provider Amobee has secured an agreement with measurement and data analytics company Nielsen to power the convergence of TV and digital for brands and agencies in the United States. The collaboration provides Amobee with access to Nielsen’s television viewing and online media consumption data, which can be harnessed to create and activate […]
Spain’s TV group Atresmedia has launched the first Addressable TV format on FTA in the country, with targeted and personalised advertising. Branded Digital Skin, the new hybrid ad format uses HbbTV technology which is currently present in around 25 per cent of TV sets in the country. It will allow to audiences to be geographically […]
Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs for the first time, as well as on mobile and desktop VoD platforms. In a first for the UK and European advertising market, Dynamic TV […]
WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative consumer experiences and businesses. The initiative will further encourage deep collaborations across WarnerMedia and AT&T, as well as between key corporate partners and developers of […]
RTL Group has signed an agreement to acquire control of the UK-based video technology company Yospace. The transaction is expected to close February 1st. RTL says the move will give it access to key technology to grow further its global ad-tech business and to build local streaming champions. Yospace has developed one of the most […]
A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers’ time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax says its […]
Video advertising and monetisation platform SpotX is teaming up with broadcaster Discovery to power programmatic monetisation for TV everywhere (TVE) video during the holiday season. The collaboration has resulted in Discovery running Automated Guaranteed campaigns through SpotX, the only supply-side platform (SSP) currently offering Discovery’s entire portfolio to advertisers. “Content consumption increases dramatically during the […]
Time spent viewing linear TV around the world may be declining but its reach remains unparalleled, while the spread of smart and connected TVs is set to open up new opportunities for advertisers, according to a WARC report. The latest Global Advertising Trends study states TV is at a crossroads, noting that daily time spent […]
AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large technology platforms by enriching any website with an interactive feed of endless ultra-premium and automatically-matched editorial content. “While users are consuming more content, it is […]