BrightLine, a specialist in shoppable CTV advertising experiences, has announced the launch of StreamLine, the self-service, automated tool for clients to design, build, and publish interactive and dynamic ad experiences across all leading streaming platforms. StreamLine is the first of several new, automated self-service tools BrightLine will be launching throughout 2024 to make interactive and […]

Entertainment technology company TiVo has debuted its TiVo One cross-screen ad platform, combining ad inventory across multiple end-points in the home and the car empowering advertisers to optimise branded campaigns to their desired audiences with advanced forecasting, precise targeting and robust measurement capabilities. TiVo One is the latest service to be added to TiVo parent […]

Vidmob, the creative data company, has announced the launch of its new AI capability, allowing marketers to monitor and analyse how their advertising represents talent diversity. Using refined AI models, Diversity Reports provide marketers and advertisers with unique data on key diversity factors including skin tone, physical presentation and age. The advertising industry is making […]

Nielsen ad spend data for Thailand shows that advertising investments by marketers rose 4 per cent in January to April 2024, compared to the same period a year ago. This increase of more than baht 1,255 million (€32.07m), period-on-period, echoes a predicted rise in ad budgets, according to Nielsen’s 2024 Annual Marketing Report, which shows […]

Video software company, Synamedia, has announced that beIN Media Group has selected Synamedia Iris for the launch of a new broadcast advertising offering that is the first of its kind in the Middle East & North Africa (MENA). Using the Synamedia Iris addressable advertising platform, beIN will be able to create new, targeted advertising inventory […]

The Advertising Research Foundation (ARF) has released findings from the second phase of its Attention Measurement Validation Initiative. The report, presented at the ATTENTION 2024 event this week in New York, compares the findings of 12 attention measurement companies. Phase Two delves into the role of attention in creative testing, striving to offer a more […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement. has released its 2024 Guide to Targeting Gen Z. With $450 billion in spending power, Gen Z consumers have become a key target for advertisers across all verticals. As this audience gets older and gains more spending power, they are showing to […]

At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]

A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]

CleverTap, the all-in-one engagement platform, has released its market research report The AI Edge in Customer Engagement. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in […]