Australia is set to receive its first live free-to-air mobile TV network with the launch of Bluetooth broadcaster YoMo. Starting this month, the service, which will feature a video news and entertainment feed updated throughout the day, will be broadcast, using Bluetooth technology, to a network of transmission points in the eastern states. Anyone with […]

Total US measured advertising spending is projected to increase 4.2 per cent in 2008, according to the full-year forecast released today by TNS Media Intelligence, provider of strategic advertising and marketing information. Measured expenditures are forecast to grow by 3.6 per cent in the first half of 2008 followed by a gain of 4.7 per […]

From Sotires Eleftheriou in Paris In a surprise announcement President Sarkozy said that the government is looking to drop ads from the public sector television and radio channels. These are currently financed by a licence fee of E116 a year, with advertising bringing in an extra E800 million, providing France 2 with 40 per cent […]

Internet search is expected to contribute up to three quarters of all UK advertising revenue growth this year, while traditional media stagnates. WPP's GroupM predicts that advertising will grow by 6 per cent in 2008, but without the contribution from Google and other search engines, the rate of improvement across other media would be only […]

YouTube is to expand its pilot advertising programme to a select number of amateurs, giving more users a shot to make money from their homemade videos. The site will accept applications from amateurs to become part of its programme that splices ads into online videos. The video makers will share in the resulting revenue. Until […]

NBC Universal is taking the unusual step of giving advertisers cash back for primetime ratings shortfalls from last season. The move is a departure for NBC, which like other broadcast networks typically gives advertisers additional TV spots, called make goods, when ratings fall short of expectations. The fourth-place network is in a steeper ratings depression […]

BT Vision Download Store is trailing the launch of a new service that offers customers free film rental in return for watching targeted advertisements. BT Vision, Hiro Media, Intel Corporation and FremantleMedia Enterprises will collaborate on a three-month trial offering Download Store customers three films, Mischief Night, Played and The Punk Rock Movie, at no […]

The four main US television networks are in line to generate $120 million (E81.2m) of revenues in 2007 from free web streaming of their content, according to a media buyer Starcom. The networks have been reluctant to acknowledge the size of their streaming businesses, partly because online video advertising has become a sticking point in […]

NBC Universal is set to use TiVo to tell it how television viewers are using their digital video recorders and to introduce interactive commercials to the masses. The companies said they will use TiVo’s existing interactive advertising platforms as well as create new ones, and they will split some of the revenue the platforms could […]

News Corp’s Internet division plans to launch an online network to sell advertising across Rupert Murdoch’s media group and to other media companies as early as the first half of next year. Fox Interactive Media (FIM) President Peter Levinsohn told Reuters that the network, internally dubbed “FIM Serve,” is the subject of discussion across the […]