Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]

“Advertisers in a few categories, such as retail, automotive, and certain consumer goods, pulled back their on-air spending as they adjusted their own operating plans and product launches,” Viacom Chief Executive Philippe Dauman said. “Low ratings at a few of our networks also contributed,” he said, citing BET. The company did not issue a third […]

BT will begin further trials in the next few weeks of a controversial advertising technology that it hopes will give it a slice of the lucrative online advertising market. The group is one of three UK internet service providers which have conducted trials of technology developed by Phorm, an Aim-listed company, which tracks the web-surfing […]

ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets.Ad revenue at ITV’s flagship network – […]

ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets. Ad revenue at ITV’s flagship network […]

Citing worsening economic conditions coupled with the lack of growth in consumer disposable income, Robert J. Coen, director of forecasting at Interpublic Group’s Magna unit, reduced his estimate for full-year US ad-spending growth to 2 per cent, down from a 3.7 per cent forecast made in December. He also trimmed estimates for world-wide ad growth […]

Arris and BlackArrow, a provider of multiplatform ad-management systems for viewer-controlled video, have announced the completion of interoperability testing between the companies’ respective VOD delivery and addressable advertising systems. Built on the SCTE 130 open standard, these combined dynamic, targeted VOD advertising services will help operators and content providers rapidly derive additional ad revenues from […]

Worldwide spending on Internet advertising will total $65.2 billion in 2008, which represents nearly 10 per cent of all ad spending across all media. With IDC’s Digital Marketplace Model and Forecast projecting 15-20 per cent annual growth throughout the forecast period, this share will reach 13.6 per cent by 2011 as Internet ad spending grows […]

Federal regulators are beginning an effort to crack down on stealth advertising in television shows, a move aimed at letting consumers know when companies have paid to use their products as props. The FCC is expected to open a formal proceeding about new rules requiring more disclosure of product placement. Regulators say they’ve become more […]

The Time Warner UK Advertising Council – a joint venture between, IPC Media, Turner Broadcasting, AOL UK, Time and Fortune magazines and Warner Bros – has failed to strike a single deal since being established in October 2007 reports Media Week. The council was established to act as a hub for campaigns to be run […]