News Corp is launching a global service that will make all its news stories and videos instantly available to its entire network of TV, print and online news outlets. The service, called NewsCore, will operate like a global wire service for all the company’s newspapers, TV networks and websites. News Corp is describing the venture […]
ITV1 and BBC1 suffered their worst ever month of ratings in August, while Channel 4 clocked up its poorest score for 25 years, as viewers turned off summer schedules on the main networks. Overnight ratings figures show that ITV1 pulled in an average all-day share of just 15.15 per cent for the whole month, eclipsing […]
More than $10bn in advertising disappeared from US media markets in the first six months of this year, according to new data from Nielsen showing a 15.4 per cent year-on-year decline. The study showed sharp differences in the behaviour of different media and product categories, with cable television the only medium on which ad spend […]
The UK Office of Fair Trading (OFT) is to launch an investigation into how the habits and personal information of web users are used to target Internet advertising. Competition regulators said they had been prompted to launch the study, which could ultimately lead to an industry code of practice, because of a need to “update […]
Some readers of Entertainment Weekly next month will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The experiment – which is being conducted by CBS and Pepsi, card, will see the video starting once a reader turns the appropriate page. The cost of the full-motion […]
Television advertising still has the greatest impact on consumers according to a survey published by Deloitte/YouGov on behalf of the Edinburgh International Television Festival. Of the 2,123 UK viewers polled, 64 per cent of respondents ranked television commercials as the advertising format with the most impact. Television advertising had the most impact on young viewers, […]
Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen currently controls US audience measurement through the polling of 18,000 homes, where viewer habits are measured by clicks of a special remote control. Media participants in the consortium – including NBC Universal, Time Warner, News […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
From David Del Valle in Madrid The consolidation of Spanish TV is turning out to be more complicated than expected. Prisa, owner of commercial TV channel Cuatro and DTH platform Digital Plus, and Imagina, ultimate owner of TV channel La Sexta, have abandoned their negotiations to merge their TV divisions, Cuatro and La Sexta. Disagreements […]