Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard. By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence’s interactive television […]

Phorm, the behavioural advertising platform, is under pressure as its four board members Stephen Meyer, Virasb Vahidi, David Dorman and Christopher Lawrence have quit "with immediate effect". Phorm said the four "take this action as a result of differences with CEO Kent Ertugrul as to the management and future direction of the company". To replace […]

A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed about overlay advertising currently being trialled on ITV Local, just 9 per cent claimed it detracted from their overall viewing experience – lower than with […]

A report by the Advertising Standards Authority – the UK advertising regulator – has found that companies are sticking to digital marketing rules. However, 70 per cent of complaints to the Advertising Standards Authority about online ad practices are not covered by the current regulatory regime. The ASA’s compliance report, the first into internet advertising, […]

Google will power some web ads for the broadcaster site ITV.com which will start running AdSense text ads on its search results pages in the next 10 days or so. Google has already powered ITV.com's site search for 18 months so this is a logical extension of the deal – and it may be extended […]

Miniweb, the Interactive Service Provider that is enabling interactivity and targeted, web-style advertising on the TV, has confirmed the commercial availability of TV Keys, a new interactive TV service. TV Keys bridge the gap between the interactivity and targeting of the web and the ease of use and reach of TV, to deliver a measurable […]

ITV won the contract to sell ads for the venture as it guaranteed a high level of revenue. But ITV is understood to be trying to change the terms of the arrangement. Media Week reports they have become concerned the BBC won't supply full i-Player content but rather abridged versions. A BBC spokesman said: “BBC […]

IBM’s second global online survey of consumer digital media and entertainment habits revealed that consumers are adopting digital content services — such as social networking and videos – on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits. The survey, which was conducted with 2,800 people in six […]

YouTube is in danger of being upstaged commercially by Hulu – backed by News Corporation and NBC Universal – as the video-sharing site struggles to make its massive global audience appeal to advertisers. Hulu, a video site showing only professional TV shows and movies, is forecast to draw level with Google's YouTube in US advertising […]

ITV has signed up to a new product placement code of conduct, which includes an on-screen symbol signalling to viewers that a brand is being plugged. In a bid to show that broadcasters are willing to accept regulation in return for being allowed to raise revenue through product placement, TV producers’ trade body Pact has […]