During January to June, the UK watched 2.4 billion broadcast TV ads a day, an average of 42 per person. Within BARB's total figure, commercial impacts are also up for key advertiser audiences. ABC1s are watching nine per cent more TV ads and 16 to 34s are watching three per cent more. The figures, published […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David Wiadrowski, the lead partner for communication and entertainment at PwC. He predicted the channels would need to invest more in content to retain audiences, putting […]
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
“Advertisers in a few categories, such as retail, automotive, and certain consumer goods, pulled back their on-air spending as they adjusted their own operating plans and product launches,” Viacom Chief Executive Philippe Dauman said. “Low ratings at a few of our networks also contributed,” he said, citing BET. The company did not issue a third […]
BT will begin further trials in the next few weeks of a controversial advertising technology that it hopes will give it a slice of the lucrative online advertising market. The group is one of three UK internet service providers which have conducted trials of technology developed by Phorm, an Aim-listed company, which tracks the web-surfing […]
ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets. Ad revenue at ITV’s flagship network […]
ITV1’s ad revenue is predicted to fall by about 13 per cent year on year in September, with media buying agencies predicting a bleak month for UK commercial TV. The ad market is expected to fall by at least 10 per cent as worsening economic conditions hit marketing budgets.Ad revenue at ITV’s flagship network – […]