Motorola is accelerating the delivery of personalised media experiences through a collaboration with BlackArrow, the independent provider of multiplatform ad-management systems. The companies are working together to deliver a powerful, SCTE 130-compliant addressable advertising solution that enables advertisers and content providers to exert exacting control over ad placement and generate revenue through additional advertising opportunities. […]

Channel 4 is to shut down its red button and mobile ad departments as part of its plans to save £100m (E127m) over the next two years. Channel 4 will stop serving interactive TV and mobile ads from 31 December 2008. Channel 4 has already closed 4DS, its online ad sales house, as part of […]

Behavioural ad targeting network Phorm has lost another likely client – Orange has decided against it on privacy grounds. Orange's online ads SVP Paul-François Fournier said: "Privacy is in our DNA, so we need to be honest and clear about what we are doing. We have decided not to be in Phorm because of that. […]

Google is to introduce agency commission for video advertising to encourage increased investment and progress within the sector. The company says it will launch an “incentivisation programme” to show Google’s commitment in developing video advertising opportunities across its network, including YouTube. Jonathan Gillespie, Google head of media solutions and YouTube in the UK, said, “We […]

BSkyB has been criticised by media watchdog Ofcom for breaching advertising rules during its' channel carriage dispute with Virgin Media cable. Virgin complained about a series of ads referring to the loss of Sky channels on Virgin. Ofcom said that undue prominence was given to telling Virgin viewers they could switch to Sky’s service. It […]

The Chinese love affair with the Internet will see digital ad spend increase 40 per cent to $5.2 billion next year, making the booming Asian online economy roughly the same size as the current UK market, according to a report. The study by KPMG estimates that the total ad spend on all media in the […]

Virgin has been reprimanded by regulators for misleading consumers about its broadband speeds in a recent advertising campaign. In response to a complaint by Virgin's rival BSkyB, the Advertising Standards Authority ruled Virgin's print and poster advertisements did not make sufficiently clear that customers could experience connections below the advertised 20 megabits per second. Meanwhile, […]

Virgin Media is launching its first targeted advertising trial on its VOD platform featuring advertisers such as Kelloggs and Royal Mail. Using ad insertion technology from SeaChange, ads will be inserted before and after on demand content in real time. Virgin Media’s trial, in its north London cable franchise, will match ads to programme genres, […]

The European Commission has again written to the government for an explanation of UK authorities’ response to BT’s allegedly illegal secret trials of Phorm’s ISP adware system. Brussels still wants answers after a September letter from the UK goverment failed to address legal issues surrounding past deployments of the technology, and didn’t provide details about […]

Internet advertising spend is providing buoyancy for traditional media, according to a PricewaterhouseCoopers report, surging 21 per cent year on year to £1.68 billion (E2.14bn) in the first six months of 2008. The resilience of internet ad spend in the downturn turned what would have been a 4.6 per cent year-on-year decline in UK advertising […]