Andy Duncan, the Channel 4 chief executive, has warned that the broadcaster faced the worst economic conditions in its history as he unveiled an extra 10 per cent cut in editorial budgets. Duncan said advertising revenue will be down 18 per cent year on year in the first half of 2009. Channel 4 cut 200 […]
Television remains the most effective medium for reaching today's youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing, according to study results released by MTV Networks International (MTVNI), a unit of Viacom. The study, "A Beta Life Youth," finds that one in four […]
Interpublic Group’s Magna forecasts the U.S. market for online video will grow by 32 percent this year, rising from $531 million in 2008 to $699 million in 2009. Brian Wieser, Magna’s SVP, global director of forecasting, says the researcher expects online video to generate slightly more than $1 billion in net advertising revenues for video […]
The UK Home Office has been accused of colluding with online ad firm Phorm on “informal guidance” to the public on whether the company’s service is legal. E-mails between the ministry and Phorm show the ministry asking if the firm would be “comforted” by its position. The messages show Phorm making changes to the guidance […]
The UK Internet Advertising Bureau has updated its best practice guidelines for online video advertising in a bid to standardise usage of ad formats in the emerging sector. The guidelines have been produced by the IAB Video Council, which includes representatives from YouTube, Guardian, Sky, Channel 4, Bauer, Telegraph, Microsoft, Yahoo and the BBC, with […]
From David Del Valle in Madrid The Spanish Government looks likely to approve a new tax on private networks to finance national public broadcaster RTVE to compensate the total abolition of advertising on the channel, possibly from next July. The new tax would represent around 3 per cent of their revenues, around E140 million, and […]
To extend the range of creative opportunities available to brands through TV advertising, Sky is launching Green Button advertising, a service which allows viewers to easily watch and access extended – or long form‚ advertising. Built on the same underlying technology as the Green Button programme reminder service, advertisers will be able to encourage viewers […]
Wikipedia has become the latest publisher to block Phorm from tracking users across its portfolio of sites. A company statement said: "The Wikimedia Foundation requests that our websites, including Wikipedia.org and all related domains, be excluded from scanning by the Phorm / BT Webwise system, as we consider the scanning and profiling of our visitors' […]
TiVo plans to begin this summer to provide anonymous, second-by-second ratings data for programmes and commercials airing in local U.S. markets, which the company says will provide greater granularity than current ratings samples from Nielsen and other measurement firms. The new “StopWatch Local Markets” service will only launch in a handful of markets–at least three, […]
Global advertising spending is set to fall 6.9 per cent this year to $453 billion with the Internet the only medium to attract higher expenditure on ads, media agency ZenithOptimedia said, cutting a previous forecast. ZenithOptimedia predicts the rate of decline would slow towards the end of the year and said spending might pick up […]