Speaking at the Future of Broadcasting event, Carolyn Fairbairn, director of group development and strategy at ITV, said the broadcaster viewed micropayments as “very interesting”. She said charging for content was an area of focus for the broadcaster, although she had no details how this might work. “We will continue to look for ad-supported models, […]

Microsoft and VivaKi, the digital arm of Publicis, have unveiled a broad cooperation deal spanning the fast-growing digital advertising sector to targeted television advertising. The deal will lead to the creation of a customised VivaKi advertisement exchange for television advertising delivered via Microsoft’s Admira software. As part of the agreement, VivaKi’s units Starcom MediaVest Group, […]

Wetpaint have released the TV Fandex, the first measurement tool that gauges online engagement with popular TV programmes rather than just measuring size of viewing audience. Measured from sources including Facebook, Twitter, Google, and Wetpaint fansites, the rankings are generated through an algorithm that tracks consumption and creation of content and fan buzz. The TV […]

The BBC is developing an audience measurement tool which will provide insight into how audiences 'pick and mix' content across a variety of viewing platforms. The new Cross Media Insight system will factor in all time-shifted and online viewing. It will be designed to count repeats, iPlayer figures, recorded programmes, red-button, mobile-access and viewings via […]

Phorm, the ad technology company, posted a pre-tax loss of $49.8m in 2008, up from $32.8m in 2007. However, the company insisted the launch of its controversial behavioural ad targeting technology in the UK is on track. The company said that as at 31 December 2008, the company had net assets of $22.4m, with cash […]

myvideorights.com (MVR), the independent rights management company in the UK, has inked an agreement with YouTube that allows it to sell advertising in and around its content on the site. Under the deal, MVR who generate some 10,000,000 VOD views a month on YouTube alone, has the right to sell a range of advertising units […]

DirecTV will be able to provide advertisers with relevant local television advertising for the first time, using software developed by INVIDI Technologies Corporation, a specialist in advanced television advertising solutions. INVIDI's Advatar software, in combination with DirecTV's digital set-top boxes, will allow relevant local television advertising a based on geographic location and will position TV […]

Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]

Interactive advertising is responsible for $300 billion of economic activity in the US, according to a study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1 per cent of the total US gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not […]

Findings released from a new study by CNN International suggest that brands that choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from […]