Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of ad revenue Sky Media pays Discovery. Discovery, which is believed to be claiming up to £14m (E16.3m) in unpaid ad revenue, took Sky Media to […]
Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of ad revenue Sky Media pays Discovery. Discovery, which is believed to be claiming up to £14m (E16.3m) in unpaid ad revenue, took Sky Media to […]
DVR specialist TiVo has unveiled a first look at its Pure Programme Ratings, which were derived using the number of TiVo subscribers viewing a programme, live or Time-shifted, excluding the commercials, to arrive at the total potential audience for the commercials during a given programme. Current industry services measure a programme's viewership rating without separating […]
Carphone Warehouse's TalkTalk broadband service has dropped Phorm leaving the targeted advertising group's prospects for a UK launch looking increasingly unlikely. BT confirmed earlier that it had no "imminent plans" to launch Phorm's Webwise service to its broadband customers. Virgin Media has said it remains interested in offering such a service but has not performed […]
A five-second pre-roll combined with a ten-second lower 1/3 ad unit takes top prize as both the most effective and the most audience-friendly ad product for short-form online video, according to “Project Inform,” a study by MTV Networks. The first large-scale study to survey real consumers through millions of short-form online video streams, “Project Inform” […]
NBC Universal chief Jeff Zucker has said that while the overall marketplace is still challenged, he thinks it may have bottomed out. "It's still quite uncertain and we don't really see the full recovery we are all hoping for," he said. "It's still tough out there, but I think we have seen a bottom. Our […]
Forrester Research is backing the US interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 per cent of their total ad budgets online this year, to 21 per cent by 2014. Search and display will command the biggest percentage of spend overall—with $31.5 billion and […]
Canoe Ventures has cancelled plans to introduce its Community Addressable Messaging (CAM 1.0) product, citing a range of technical difficulties with the offering. The service, which was set to launch this summer, would have allowed advertisers to run one spot in 370 pre-selected, high income cable “zones” and another in the rest of the country. […]
Sky is doing an advertising deal with Spotify using the music streaming app's audio commercials to pipe near-live commentary updates from the Ashes cricket tournament, inviting listeners to click a banner to watch the competition live via Sky Player. The promo comes with a half-price offer for the service. …………
Shares in Phorm have tumbled after BT Group said it had no "immediate plans" to adopt its targeted advertising technology. BT had been expected to be the first UK broadband provider to launch Phorm's service to its customers after completing a trial of the technology – which matches online advertisements to consumers' interests – earlier […]