A recent study revealed that media buyers will be increasing their budgets for online video advertising. According to a biannual report from the video advertising network Web TV Enterprise, which surveyed 101 UK media buyers booking pre-roll advertising campaigns, 97 percent were planning on maintaining or increasing video advertising spend. According to the survey, 25 […]
ITV1 and BBC1 suffered their worst ever month of ratings in August, while Channel 4 clocked up its poorest score for 25 years, as viewers turned off summer schedules on the main networks. Overnight ratings figures show that ITV1 pulled in an average all-day share of just 15.15 per cent for the whole month, eclipsing […]
More than $10bn in advertising disappeared from US media markets in the first six months of this year, according to new data from Nielsen showing a 15.4 per cent year-on-year decline. The study showed sharp differences in the behaviour of different media and product categories, with cable television the only medium on which ad spend […]
The UK Office of Fair Trading (OFT) is to launch an investigation into how the habits and personal information of web users are used to target Internet advertising. Competition regulators said they had been prompted to launch the study, which could ultimately lead to an industry code of practice, because of a need to “update […]
Some readers of Entertainment Weekly next month will discover characters from US television programmes speaking to them from a wafer-thin video screen built into the page. The experiment – which is being conducted by CBS and Pepsi, card, will see the video starting once a reader turns the appropriate page. The cost of the full-motion […]
Television advertising still has the greatest impact on consumers according to a survey published by Deloitte/YouGov on behalf of the Edinburgh International Television Festival. Of the 2,123 UK viewers polled, 64 per cent of respondents ranked television commercials as the advertising format with the most impact. Television advertising had the most impact on young viewers, […]
Top US media companies and marketers have created a consortium to challenge the dominant force in TV audience measurement. Nielsen currently controls US audience measurement through the polling of 18,000 homes, where viewer habits are measured by clicks of a special remote control. Media participants in the consortium – including NBC Universal, Time Warner, News […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
The UK Advertising Standards Authority has banned a Sky+ HD advert for misleading the public over costs. The ASA received complaints about BSkyB relating to a TV campaign pushing “free installation” as part of a cheap sign-up deal. Seven viewers said that when they telephoned to enquire about the offer they were told it was […]
Sky Media and Discovery’s TV ad sales current deal expires at the end of 2009 and no renewal yet agreed, the two companies are at loggerheads over the amount of ad revenue Sky Media pays Discovery. Discovery, which is believed to be claiming up to £14m (E16.3m) in unpaid ad revenue, took Sky Media to […]