The UK media buyer STRATA’s quarterly survey of major advertising firms found that for the first time since the survey began in 2008, over half of the respondents expressed an increase in business. The survey also discovered that digital advertising demand has decreased, with mobile advertising not yet living up to industry hype. Over the […]
Korean satellite and hybrid services operator SkyLife and digital security and convergent media solutions specialist the Kudelski Group have agreed to form a joint venture to develop Advanced Advertising solutions, enabling operators to offer and monetise addressable and interactive advertising. The pair say that this will enable TV advertising to become more relevant and interesting, […]
A new report from investment bankers Morgan Stanley says that TV advertising in Spain, which suffered badly during 2008-9, will again grow this year by about 10 per cent and achieve Europe’s strongest momentum. Elsewhere in Europe TV advertising will remain stagnant in France (around zero growth), an improving 2-5 per cent in the UK, […]
ITV can look forward to relief from its most onerous regulation after Jeremy Hunt, the culture secretary, said changes in government responsibility gave him power to reform or abolish it. After telling a London audience that he was unsympathetic to contract rights renewal – a limit on how much ITV can charge advertisers for its […]
Portugal’s third largest cable operator Cabovis_o has filed a complaint in Brussels against the Portuguese State’s role in a €800 million credit line for investment in Next Generation Networks (NGN). According to a company spokesperson, Cabovis_o formally requested that the European Commission examine whether there was “undue favouritism” to companies for the construction of fibre […]
ITV has commenced a clear-out of its airtime sales team with the departure of long-serving sales director Gary Digby and key members of his staff. Digby was accorded a great deal of credit for ITV’s performance in 2010, when in a market that saw 14 per cent growth it increased sales by an estimated 15.4 […]
Spain’s Supreme Court has come down in favour of the tax imposed on telcos to finance national public broadcaster RTVE a year after it was stopped from selling commercial advertising. Telefónica, Vodafone and Ono had petitioned the Supreme Court to stop the telco tax – 0.9 per cent of turnover – on the basis it […]
2011 is the year mobile advertising will finally come of age thanks to smartphones, says Enders Analysis. “The explosion in smartphone sales and even faster growth in mobile internet usage is driving commensurate growth in advertising inventory,” Enders says. Spending on mobile in the UK will grow from £46 million (€53.3m) in 2009 to £419 […]
Starcom MediaVest Group (SMG) and DirecTV, have unveiled an agreement in principle for SMG to assist DirecTV in delivering scaled, household-addressable advertising to customer households with DVRs. The deal, the first of its kind on a national level, will allow SMG to be the first agency network to provide its clients with the ability to […]
Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to researcher eMarketer. Online advertising spending will finish the year with a 13.9 per cent increase to $25.8 billion compared with an 8.2 per cent decline to $22.8 billion for print newspaper ads. “This is a tipping point,” […]