ABOUT two-thirds of Americans object to online tracking by advertisers — and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from the University of Pennsylvania and the University of California. They believe the study is the first independent, representative telephone survey on behavioural […]

In the first half of 2009 UK Internet advertising and grew by 4.6 per cent to £1.752 billion (E1.6bn), despite the entire advertising sector contracting by 16.6 per cent during the same period. According to the bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB) – the trade body for digital marketing – […]

Contract Rights Renewal, the rules which dictate how much ITV1 can charge advertisers, will stay for now says the Competition Commission. In its provisional report into CRR the watchdog has proposed “variations” which, for example, could allow ITV1 to capture more commercial impacts, such as rolling in high-definition and time-shifted channels into the definition of […]

Cablevision Systems is rolling out a service to enable subscribers to interact with commercials via their remote controls. The company is hoping to boost advertising revenue with the premium-priced interactive service that marketers can use to reach cable viewers, who click the ‘select’ button to receive product samples and brochure information. The first advertiser to […]

According to a report from The Diffusion Group, revenue from the delivery of Internet video to the TV will grow nearly six-fold in the next five years, from a meagre $1 billion in 2009 to $5.7 billion in 2014. TDG says that in 2009, pay-per-view services will account for 96 per cent of global OTT […]

ITV has welcomed a Government U turn on product placement. Ben Bradshaw, the culture secretary, is expected to propose this week that commercial broadcasters and TV producers will be able to receive payment to include brands in their programming. The move will bring the UK into line with Europe and the US, where product placement […]

Fourteen media companies have formed a research organization to pursue new methods to measure audiences. The Council for Innovative Media Measurement, said they would finance studies and promote innovation in audience measurement. They will seek answers to the question: how should the buyers and sellers of advertising time take into account the consumers who are […]

ITV has offered the job of chief executive to Tony Ball but has so far been unable to agree terms with the former head of British Sky Broadcasting, according to reports. ITV and Ball were said to be holding talks over the structure and conditions of a turnaround incentive award for Ball akin to a […]

The UK competition regulator is preparing to announce a relaxation of rules governing how ITV1 sells advertising, but is unlikely to scrap all the controls binding the channel, and could call for a complete review of Britain’s TV ad trading system. The Competition Commission aims to announce the results of its review of the contract […]

News Corp is launching a global service that will make all its news stories and videos instantly available to its entire network of TV, print and online news outlets. The service, called NewsCore, will operate like a global wire service for all the company’s newspapers, TV networks and websites. News Corp is describing the venture […]